We’re seeing an advertising revolution like we’ve never experience before.  Banner ads, adsense, flash messages, coupons, direct mail, spam mail or anything that the advertising and marketing industries have thrown at us in the past simply don’t work anymore. Advertisers  can no longer push intrusive ads in our face rather they must start listening…and now some are willing to spend ad money to do it! They will give you money to listen to what you have to say. Does that sound crazy? Stay tuned – Jay Deragon

About the Conversational Currency Community:

Conversational Currency is a moderated online community of select thought leaders coming together to implement a financial system for conversation as a tangible asset whose value can be monetized in Social Media space.  The articles posted here reflect examples of how conversations already act as the exchange medium in trade, or otherwise behaves like money.

The Great Enabler:

Social Media has enabled society in many astonishing ways.  However, the ability to “design, produce, direct, and sustain” conversations that have specific, predictable and tangible economic outcome remains the Holy Grail of Social Media, and indeed a true Innovation Economy.

The people who have the ability to generate value in this new economic paradigm are those who have the ability to start and sustain conversations in social media space.  The objective of the Conversational Currency Community is to empower and compensate conversation designers, producers, directors, and sustainers.

Conversations are Markets – The Cluetrain Manifesto

Perfect information in markets will always benefit the highest integrity companies, the most trustworthy brands, and the most socially relevant industries.  Imperfect information favors low quality, corruption, and misrepresentation. Imperfect information facilitates the “transfer” rather than “creation” of wealth.  An innovation economy will always seek to create new knowledge rather than suppress it and conversation is the currency of exchange.

Conversations Currency is supported by deeply visionary and highest integrity corporate sponsors who have concluded that it is in their best competitive and economic interest to act in the best interest of society and to support communities and their conversations in social media space.   Our Sponsors and our conversationalists are very special and we admire them deeply for their participation.

New economic paradigm

Our sponsors understand that listening to the goals and priorities of society is the secret to succeeding in the new economic paradigm.  Billions of dollars of Advertising revenue is being reallocated to listening to the market rather than shouting at it.  The brands are listening to you.  Conversational currency is yours to keep.