Jay Deragon

The ROI from social media is called listening and learning to predict based on the conversations of the market

The old media models of propaganda, power and politics are changing slow but sure. The changes aren’t likely to be found in new media communities which are following old media models.

Enamored at first by the utility the crowds adopt the technology then soon they find themselves stuck in the “usage trap” which steals time and productivity.

If your processes, conversation and thinking are consumed with past references and old knowledge you’ll miss the future coming straight at you.

Many executives don’t take the time to think or learn what to think. Instead they simply react to market changes and apply old thinking to solutions they think will help them take advantage of the changes.

Does following social babble really get you results? Does a former drill Sargent make a good therapist? Social babble is a lot like psycho-babble.

A sturdy conversation sails with the winds of change because it captures the momentum of insight, the force of change and creates “waves” behind them.

Results are but for the moment. Knowing what influences results is a philosophy of learning and improving forever.

Gains come from reducing the spread. Losses come from increasing the spread.
The spread for social media is influenced by a number of factors including: