Jay Deragon

Member since July, 2009

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Measuring Social Moments?

By Jay Deragon, posted March 9th, 2010 - 12:00. 1 Comment »

If things are in a dynamic state then measuring a moment becomes irrelevant to what is happening the next moment.

Why Social “Conductors” Will Win The social conductor doesn’t worry about results or measuring social…
Chasing Social Media Results? Notice that buyers typically do not market anything rather they…
Worried About Being Copied? In a world that moves very fast and is fueled…

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This Social Moment is Gone!

By Jay Deragon, posted March 7th, 2010 - 12:00. 1 Comment »

Said things have nothing to do with use of social media by suppliers rather it has everything to do with a suppliers ability to fulfill the buyers intent. Which by the way changes moment by moment.

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The Pursuit of Social Fame

By Jay Deragon, posted March 1st, 2010 - 01:00. 1 Comment »

Fame is now achieved by what you do and the value it creates for others. It is no longer limited by your economic status or coverage by main street media.

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Why Social “Conductors” Will Win

By Jay Deragon, posted February 24th, 2010 - 01:00. No Comments »

The social conductor doesn’t worry about results or measuring social media rather they focus on measuring whether they are acting as the conductor on behalf of people.

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Will Your Social Strategy Change The Game?

By Jay Deragon, posted February 22nd, 2010 - 01:00. No Comments »

Social media and related social stuff currently grabbing everyone’s attention represents an explosive map of new roads where everyone wants to discover where the roads go.

Social Game Changers There are no spoken rules rather the rules are hidden…
What is Your Social Wave Strategy? The “social wave” isn’t about following social media and all…
What Is Your Social Strategy? A social strategy defines how the organization can better “relate…

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Social Producer vs. Conductor: Comparisons

By Jay Deragon, posted February 15th, 2010 - 12:00. No Comments »

The marketplace reveals behavior, intent and related methods of who are producers vs. those who are conductors.

Social Producer vs. Conductor: BIG Difference The proliferation of social tools, social media and all things…
Social “Production” Mentality Conductors measure the synchronization of efforts aimed at giving the…
How Do You Sell Social Media? If you haven’t first figured out what your market wants…

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Social Producer vs. Conductor: BIG Difference

By Jay Deragon, posted February 14th, 2010 - 01:00. No Comments »

The proliferation of social tools, social media and all things social is creating a frenzy to “produce” something, anything and everything aimed at getting results.

Social “Production” Mentality Conductors measure the synchronization of efforts aimed at giving the…
Chasing Social Media Results? Notice that buyers typically do not market anything rather they…
Being vs. Using Social: Do You Care? Using social does not require you to care rather using…

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The “Selling” of Social Conversation

By Jay Deragon, posted February 10th, 2010 - 12:00. No Comments »

The social wave is building momentum and when it hits your landscape you won’t understand it unless you let go of what you think you understand.

Social Game Changers

By Jay Deragon, posted February 8th, 2010 - 12:00. No Comments »

There are no spoken rules rather the rules are hidden in the fiber of human relations and only spoken to the hearts and minds of those participating in the game of change

Creating Social Media Value: Part 2 Listening and learning has never before been so opportunistic to…
Is Social Media Shifting? Each of the ten points above reflect current shifts that…
Do You Copy Or Create? To create a new bandwagon requires you to think by…

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Tricked Into A Social Silo?

By Jay Deragon, posted February 1st, 2010 - 12:00. No Comments »

This game of chase and catch will evolve into a new kind of game where we will be enabled to be the ones “pulling” markets to us and we will decide whom we catch.