In these difficult times we live in, when resources seem scarce, there is still one thing that is widely and abundantly available: information. According to the most recent statistics, the amount of information created annually by businesses and organizations, paper and digital combined, is growing at a rate of more than 65%. The amount of [...]
Conversational Currency
In the best-selling book Conversational Capital: How to Create Stuff People Love to Talk About, authors Bertrand Cesvet, Tony Babinski and Eric Alper state that “experiences have residual value — value that extends further than mere memories but instead resides in the realm of identity-shaping and storytelling.. . when an experience is sufficiently powerful or [...]
