One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
More than ever, customers are using social media to spread the word about the brands [...]
Archive for the ‘Conversational Currency’ Category
Social Media Listening for B2B Marketing
Submitted by Paul Dunay March 14th, 2010 - 01:00. No Comments »
Who’s Your Favorite Comedian and What are You Learning From Them?
Submitted by Mike Sansone March 13th, 2010 - 12:00. No Comments »
Comedians can be sometimes be the best conversation coaches. Especially in terms of behavior and body language. Here’s a series from Presentation Zen-meister, Garr Reynolds with some poignant picks from The Comedian Quotes & Lessons from “Comedian” View more presentations…
Social Media- Merging On and Offline Activities
Submitted by Janet March 13th, 2010 - 01:36. No Comments »
I heard about this amazing project in Detroit called Loveland on NPR. You can hear the full story here but here it is in the compressed version.
Jerry Paffendorf bought a relatively useless plot of land in Detroit and then portioned the entire thing up into 10,000 square inch plots of land. He sold the [...]
Sex, Science, and Innovation Twitter
Submitted by Dan March 12th, 2010 - 13:55. No Comments »
Twitter growth is slowing down. Only 30% of the members actually do it. What can actually get accomplished in 140 characters? Obviously there is a hardcore group of tweeters feeding twitter. And another hardcore group trolling Twitter. Are they the Paul Reveres of our society or the Chicken Littles?
What if Everyone Were a Corporation?
Submitted by Dan March 12th, 2010 - 00:01. No Comments »
A corporation exists in the form of a bits and bytes simulating a folder of papers in a virtual file cabinet. A corporation gets to deduct all of their expenses from their taxes. A corporation can borrow money. Corporation garner social respect. In fact, the cards are stacked in favor of the corporation over the worker. We teach our kids to be good employees, not to become good corporations.
Social business beyond just the marketing department
Submitted by David Meerman Scott March 11th, 2010 - 12:00. 1 Comment »
I’ve been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You’ve probably thought about this too or are even implementing it at your company.
It seems there are three phases of development…
Creative Capital; The Next Factor of Production
Submitted by Dan March 11th, 2010 - 01:00. No Comments »
If we expect to deliver an alternate social currency backed by innovation, we need to reflect deeply upon this specific factor of production. We need to think, observe, and interpret with the flexibility that “Creatives” have – if not, we need the humility to let them help us. Only then can we start connecting the dots.
Blockbuster Writes Their Own Obituary
Submitted by Dan March 10th, 2010 - 01:00. No Comments »
I’ll keep this post short because that’s about how long Blockbuster seems to want it.
Measuring Social Moments?
Submitted by Jay Deragon March 9th, 2010 - 12:00. 1 Comment »
If things are in a dynamic state then measuring a moment becomes irrelevant to what is happening the next moment.
Related posts:
- Why Social “Conductors” Will Win The social conductor doesn’t worry about results or measuring social…
- Chasing Social Media Results? Notice that buyers typically do not market anything rather they…
- Worried About Being Copied? In a world that moves very fast and is fueled…
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They Are Saying Something New About Social Media, Finally
Submitted by Dan March 9th, 2010 - 01:00. No Comments »
Now, all of a sudden, a new idea is emerging…it’s barely an audible chirp, but it will become a tectonic rumble before long: Social Media is beginning to take on the characteristics of a Financial Instrument.
