A corporation exists in the form of a bits and bytes simulating a folder of papers in a virtual file cabinet. A corporation gets to deduct all of their expenses from their taxes. A corporation can borrow money. Corporation garner social respect. In fact, the cards are stacked in favor of the corporation over the worker. We teach our kids to be good employees, not to become good corporations.
Archive for the ‘Brand Management’ Category
Social business beyond just the marketing department
Submitted by David Meerman Scott March 11th, 2010 - 12:00. 1 Comment »
I’ve been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You’ve probably thought about this too or are even implementing it at your company.
It seems there are three phases of development…
Blockbuster Writes Their Own Obituary
Submitted by Dan March 10th, 2010 - 01:00. No Comments »
I’ll keep this post short because that’s about how long Blockbuster seems to want it.
They Are Saying Something New About Social Media, Finally
Submitted by Dan March 9th, 2010 - 01:00. No Comments »
Now, all of a sudden, a new idea is emerging…it’s barely an audible chirp, but it will become a tectonic rumble before long: Social Media is beginning to take on the characteristics of a Financial Instrument.
When Social Media Becomes a Science
Submitted by Dan March 8th, 2010 - 01:00. No Comments »
ay Deragon posted a series of articles recently on his Relationship Economy blog which I found especially exciting. As usual, Jay is bringing forward some very important ideas related to social media components and outcomes, but what really sets this new mindset apart is the fact that Jay is asking the same questions that have been plaguing scientists for 100 years.
Integration Nation
Submitted by Dan March 3rd, 2010 - 13:47. No Comments »
Then, out of the blue, the economy starts to disappear into thin air and nobody knows where all the “Market Value” has gone. Trying to “control the message” is like trying to control the temperature of the room by turning the thermostat with all the windows open. The Dollar is disappearing – but where is it disappearing to?
Social Media Power By The Hour
Submitted by Dan March 2nd, 2010 - 13:46. 2 Comments »
Making human knowledge and intentions tangible in a market place opens up the possibility of a whole new class of business plans. We call this Social Power by the Hour.
Balance Sheet For Knowledge Assets
Submitted by Dan March 2nd, 2010 - 01:00. No Comments »
However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled promise in a social network is a liability and not an asset.
What About the Million Follower Question?
Submitted by Janet March 1st, 2010 - 14:17. No Comments »
which is more useful to a brand- “a million followers without any idea of what you’re going to do with them” or a “kick ass strategy with zero”?
Humility R Us
Submitted by Dan February 27th, 2010 - 12:33. No Comments »
To understand why humility works in social media, we need to understand what humility is. If “Nice guys finish last,” is the mantra of the old world, then “The last will be first,” is the motto of the new.
