Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]
Archive for the ‘Brand Management’ Category
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
Submitted by jeremiah_owyang July 27th, 2010 - 14:07. 1 Comment »
WIKiD Tools; The Secret Weapon of Social Capitalism
Submitted by Dan Robles July 14th, 2010 - 00:30. 1 Comment »
Take note that debt can reach infinity but austerity measures can only reach zero … you can do the math on a postage stamp. If there ever was a need for a secret weapon, it is now.
You Can Get Paid Many Ways for the Same Knowledge
Submitted by smarter companies June 17th, 2010 - 10:00. 1 Comment »
As I continue the discussion of getting paid for what you know, it’s important to point out that the same knowledge can be sold in multiple forms. Remember Dianna Booher’s books? She gets paid many times in many different ways for the same basic knowledge. This strategy is not just …
Group Buying Integrated
Submitted by Dan Robles June 17th, 2010 - 01:00. 1 Comment »
Applications such as SocialBuy, Groupon, and Living Social, use their social media platforms that offer vouchers for steep discounts on a variety of goods, once a minimum threshold of consumers is reached. People have an economic incentive to promote products in their social network (on Facebook and Twitter) in order to reach those thresholds more rapidly and consistently.
Business Failure is Knowledge Failure
Submitted by Dan Robles June 16th, 2010 - 01:00. 1 Comment »
Unfortunately, there is no public knowledge inventory – people do not know what each other knows. With social media raging all around us, there still is no way that anyone can assemble the knowledge needed to execute a business plan with a known probability of success given the information available. As such, there is no way to finance public innovation.
Are You Ready for the Opportunity Economy?
Submitted by Jay Baer June 9th, 2010 - 01:00. 1 Comment »
Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy.
But while companies are rightly trying to get their heads around the concept that every customer is now a secret [...]
Crowdsourcing; A Rat Race To The Bottom?
Submitted by Dan Robles June 8th, 2010 - 01:00. 1 Comment »
The cadence of modern globalization has been set by the steady drive to lower labor costs across the world. Not surprisingly, the greatest threat to the global economy is social instability.
Location is important for your Contact Center too!
Submitted by Paul Dunay May 18th, 2010 - 12:33. 1 Comment »
Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
Submitted by jeremiah_owyang May 17th, 2010 - 12:00. 2 Comments »
While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adaquently covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. This is one of those posts to forward to your web team, agency partners, and to Facebook themselves.
The Dangerous Secret of Our Economy: The Intangible Information Gap
Submitted by smarter companies May 17th, 2010 - 01:00. 1 Comment »
The future of your company and our country will depend on our ability to leverage this investment. But neither the investment nor the value of this knowledge factory is captured in the accounting and management
