Archive for the ‘Knowledge Inventory’ Category

The Monetization of Social Capitalism

This video introduces the generalized algorithm that will ultimately control the value game. This video identifies what Social Entrepreneurs will do to create value which will eventually be stored and exchanged with a Social Currency.

Monetizing Social Currency

Monetization means that social currency must be convertible with financial currency or accepted widely enough to stand alone across all phases of production.

The ONLY Social Currency Is Time

Thousands of social currencies are emerging as people lose confidence in the ability of the dollar to store value. At the end of the day, a currency is a social agreement. People need to agree that whatever they use for the storage and exchange of value accurately represents their productivity – otherwise they will not work for it.

Social Media is Measured by the Sum of Its Parts

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]

Give back to your community: A marketing lesson from the Grateful Dead

The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from …

The Knowledge Inventory: You Cannot Make A Bet Without Odds

The knowledge inventory is the most important part of Social Capitalism. It is also the only piece that will require everyone to think substantially differently about how we are organized in communities. Once we can get over that hurdle – it’s smooth sailing into the next economic paradigm.

Intangible Capital is the New Factory

The core of the tangible economy is the factory. Simply put, a factory is a building where production equipment converts raw material into finished goods. Companies make their money by selling these finished goods. The story of the tangible economy is the story of organizing and running these factories.The modern …

Convergence Toward the Knowledge Inventory

The Knowledge inventory will become the most important element of Social Capitalism. Today, knowledge is largely sequestered behind the walls of corporation in the form of titles, skill codes, resumes, job descriptions, certifications, and college degrees. In order to predict the future, we point to the things that we have done in the past.

WIKiD Tools; The Secret Weapon of Social Capitalism

Take note that debt can reach infinity but austerity measures can only reach zero … you can do the math on a postage stamp. If there ever was a need for a secret weapon, it is now.

Wow Online Influencers With An In-Person Experience

Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and [...]