This video introduces the generalized algorithm that will ultimately control the value game. This video identifies what Social Entrepreneurs will do to create value which will eventually be stored and exchanged with a Social Currency.
Archive for the ‘Profit Engineering’ Category
The Monetization of Social Capitalism
Submitted by Dan Robles August 12th, 2010 - 00:24. 3 Comments »
The ONLY Social Currency Is Time
Submitted by Dan Robles August 5th, 2010 - 01:00. 1 Comment »
Thousands of social currencies are emerging as people lose confidence in the ability of the dollar to store value. At the end of the day, a currency is a social agreement. People need to agree that whatever they use for the storage and exchange of value accurately represents their productivity – otherwise they will not work for it.
Social Media is Measured by the Sum of Its Parts
Submitted by Brian Solis August 1st, 2010 - 00:19. 1 Comment »
Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
Submitted by jeremiah_owyang July 27th, 2010 - 14:07. 1 Comment »
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]
IP and IC — Not The Same Thing?
Submitted by smarter companies July 10th, 2010 - 12:00. No Comments »
Intellectual property (IP) is a term that is usually used to refer to specific types of structural capital that enjoy special legal status. These include patents, trademarks, copyrights, and trade secrets. Each of these categories has a specific body of law associated with it. Patents have to be approved by …
On Twitter, The Early Bird Gets the Worm
Submitted by Brian Solis July 8th, 2010 - 12:00. 1 Comment »
Social Shopping is not new, but it is indeed gaining significant momentum. In fact, it represents the latest leaf in the new Conversation Prism infographic set to launch next week. Twitter too, is gaining velocity in a direction many skeptics didn’t think possible, the ability to monetize the stream. Twitter is set to introduce a new ad-powered program, @earlybird – a service that appears to emulate the daily deals powering services such as Groupon with the direct to consumer link proved by @DellOutlet.
Doing vs. Knowing What to Do
Submitted by Jay Deragon July 6th, 2010 - 12:00. 1 Comment »
Doing something different and getting more than you’ve gotten in the past requires you to know what to do which isn’t what you’ve done.
Is Social Capital Hedging Financial Capital?
Submitted by Dan Robles July 6th, 2010 - 00:13. 3 Comments »
I have yet to see anyone of any importance in the social-media-guru-camp who has identified the inherent dichotomy between social currency and financial currency that rages all around us. No, seriously; every financial action is balanced by an equal and opposite social reaction. It’s a balance sheet of the balance sheets.
Independence In The State of Mind
Submitted by Dan Robles July 4th, 2010 - 03:00. No Comments »
Something extraordinary is about to happen in the way Americans organize themselves. Nothing is sacred, no one is immune. The next economic paradigm will alter the course of civilization.
You Can Get Paid Many Ways for the Same Knowledge
Submitted by smarter companies June 17th, 2010 - 10:00. 1 Comment »
As I continue the discussion of getting paid for what you know, it’s important to point out that the same knowledge can be sold in multiple forms. Remember Dianna Booher’s books? She gets paid many times in many different ways for the same basic knowledge. This strategy is not just …
