Monetization means that social currency must be convertible with financial currency or accepted widely enough to stand alone across all phases of production.
Archive for the ‘Culture’ Category
Give back to your community: A marketing lesson from the Grateful Dead
Submitted by David Meerman Scott July 31st, 2010 - 14:00. No Comments »
The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from …
Social Pearls of Wisdom
Submitted by Jay Deragon July 30th, 2010 - 10:00. No Comments »
It does not take much wisdom to understand why some conversations are considered pearls of wisdom and others are not.
Intangible Capital is the New Factory
Submitted by smarter companies July 22nd, 2010 - 12:02. 2 Comments »
The core of the tangible economy is the factory. Simply put, a factory is a building where production equipment converts raw material into finished goods. Companies make their money by selling these finished goods. The story of the tangible economy is the story of organizing and running these factories.The modern …
Convergence Toward the Knowledge Inventory
Submitted by Dan Robles July 22nd, 2010 - 01:00. 1 Comment »
The Knowledge inventory will become the most important element of Social Capitalism. Today, knowledge is largely sequestered behind the walls of corporation in the form of titles, skill codes, resumes, job descriptions, certifications, and college degrees. In order to predict the future, we point to the things that we have done in the past.
Is War A Social Agreement?
Submitted by Dan Robles July 15th, 2010 - 04:00. 1 Comment »
People have a deep seated unease with what the dollar is and what the dollar represents. To escape the dollar is to escape a tangle of influence that impacts everything we say, do, and think about ourselves and about each other. It almost seems that to escape the dollar is to escape ourselves.
Wow Online Influencers With An In-Person Experience
Submitted by Paula Hahn July 13th, 2010 - 18:00. 1 Comment »
Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and [...]
Stock Harmony; An Exchange for Social Value
Submitted by Dan Robles July 13th, 2010 - 01:00. 1 Comment »
So this is what makes Stock Harmony interesting. The successful “next currency” will be the one which best represents human productivity. Only then will someone be willing to trade their productivity for that of another person using a currency note as an exchange mechanism. This is where other alternate currencies fall apart and where Stock Harmony shows greater strength.
IP and IC — Not The Same Thing?
Submitted by smarter companies July 10th, 2010 - 12:00. No Comments »
Intellectual property (IP) is a term that is usually used to refer to specific types of structural capital that enjoy special legal status. These include patents, trademarks, copyrights, and trade secrets. Each of these categories has a specific body of law associated with it. Patents have to be approved by …
Social System Capitalism
Submitted by Dan Robles July 7th, 2010 - 01:00. 1 Comment »
We cannot have a rational discussion about the market capitalist system without also having a rational discussion about the social capitalist system. Yet, Social Capitalism is barely defined. Social capitalism is hidden behind command and control corporate systems and “intangibles” accounting. Social Capitalism is constrained by invisible lines on a map; marginalized, taxed, oppressed and controlled by skin color, gender roles, marketing, politics, and conflict all in the name of my God and Country.
