While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adaquently covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. This is one of those posts to forward to your web team, agency partners, and to Facebook themselves.
Archive for the ‘Industry’ Category
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
Submitted by jeremiah_owyang May 17th, 2010 - 12:00. 2 Comments »
Enterprise Prediction Markets Summit
Submitted by Dan Robles May 15th, 2010 - 12:00. 1 Comment »
I’ll be speaking at the following event on June 4th. If you are in the area or blogging issues in this genre of ideas, let me know and drop by. Look up the other speakers and you’ll find an extraordinary group of visionaries preparing to make this PM Cluster Summit a truly enlightening event
Who is Your Social Media Lightening Rod?
Submitted by Paul Dunay May 12th, 2010 - 12:00. 1 Comment »
I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media (the topic of my new book). And I have noticed a difference between the successful ones and the not so successful ones.
Browser Wars – Wrong Data
Submitted by Editor May 12th, 2010 - 01:00. 1 Comment »
The following analysis demonstrates the need for internet vetting, a market is only as efficient as the vetting mechanism. In the old days this was called truth in advertising. The Internet takes this to a whole new level.
Facebook and Derivatives; Too Big To Succeed?
Submitted by Dan Robles May 6th, 2010 - 01:00. 1 Comment »
Now we notice that Facebook, Whuffie, and Wall Street Dollars are all built on derivatives where the underlying value is human knowledge. That is where all the man-made value on Earth is stored, period. The value stored in Human Knowledge hedges all bets.
Who Quantifies Whom?
Submitted by Dan Robles May 4th, 2010 - 01:00. 1 Comment »
Suppose I was to suggest that value stored in social currency may approach the value stored by financial currency. The question now becomes, who quantifies whom?
m-Via; Social Currency and Technology
Submitted by Dan Robles May 3rd, 2010 - 00:01. 1 Comment »
m-Via, is a money remittance company focused on allowing consumers to use any mobile phone to make international money transfers. m-Via focuses on the huge flow of remittances from the US to Mexico. I have family in Mexico and am quite aware of the challenges related to money transfers across international borders; bank fees, extra ID, teller costs, time, risk, conversion fees, etc.
Non-Quantifiable Exchanges
Submitted by Dan Robles April 29th, 2010 - 13:43. 1 Comment »
When we bite into our tuna sandwich, we take this complexity for granted. We are in fact, consuming the strenuous articulation of a financial system disguised as the simplicity of the checkout stand, the application of mayonnaise, and aroma of toasted wheat bread.
The Anonymous Social Currency
Submitted by Dan Robles April 24th, 2010 - 01:00. No Comments »
I am astonished that people willingly and freely give up huge volumes of information about themselves when they really don’t have to. In earlier times, marketers and advertisers would pay a great deal of money for far less information that people give them for free. People do not understand the value that is stored between their ears or how easy it would be to set up an alternate economy that trades in social currencies.
Future of Money and Technology Summit 2010
Submitted by Dan Robles April 23rd, 2010 - 12:00. No Comments »
I was invited to present at the Future of Money and Technology Summit in San Francisco on Monday April 26. Representing The Ingenesist Project, I’ll be seated on a panel with two very important futurists; Chris Heuer and Micki Krimmel discussing non-quantifiable exchanges. The ever esteemed and respectable Ms. Tara Hunt will be moderating the session.
