Archive for the ‘Knowledge’ Category

Sex, Science, and Innovation Twitter

Twitter growth is slowing down. Only 30% of the members actually do it. What can actually get accomplished in 140 characters? Obviously there is a hardcore group of tweeters feeding twitter. And another hardcore group trolling Twitter. Are they the Paul Reveres of our society or the Chicken Littles?

What if Everyone Were a Corporation?

A corporation exists in the form of a bits and bytes simulating a folder of papers in a virtual file cabinet. A corporation gets to deduct all of their expenses from their taxes. A corporation can borrow money. Corporation garner social respect. In fact, the cards are stacked in favor of the corporation over the worker. We teach our kids to be good employees, not to become good corporations.

They Are Saying Something New About Social Media, Finally

Now, all of a sudden, a new idea is emerging…it’s barely an audible chirp, but it will become a tectonic rumble before long: Social Media is beginning to take on the characteristics of a Financial Instrument.

Integration Nation

Then, out of the blue, the economy starts to disappear into thin air and nobody knows where all the “Market Value” has gone. Trying to “control the message” is like trying to control the temperature of the room by turning the thermostat with all the windows open. The Dollar is disappearing – but where is it disappearing to?

Social Media Power By The Hour

Making human knowledge and intentions tangible in a market place opens up the possibility of a whole new class of business plans. We call this Social Power by the Hour.

Balance Sheet For Knowledge Assets

However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled promise in a social network is a liability and not an asset.

What About the Million Follower Question?

which is more useful to a brand- “a million followers without any idea of what you’re going to do with them” or a “kick ass strategy with zero”?

Humility R Us

To understand why humility works in social media, we need to understand what humility is. If “Nice guys finish last,” is the mantra of the old world, then “The last will be first,” is the motto of the new.

It’s Time to Engage: Please Help Share the News

I can’t believe the day is finally here. In fact, it’s here earlier than planned.

Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

What The Heck Is An Asset?

To ignore the fact that all rational human behavior, intentions, decisions, reactions, conversations, relationships, education, ideology and every other state of human consciousness in a market, corporation, community, family, or social network ARE NOT characterized in the form of a quantity and a quality, is frankly, ignorant to ones market, irresponsible to one’s community, and incompetent to one’s profession.