Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]
Archive for the ‘Media’ Category
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
Submitted by jeremiah_owyang July 27th, 2010 - 14:07. 1 Comment »
Intangible Capital is the New Factory
Submitted by smarter companies July 22nd, 2010 - 12:02. 2 Comments »
The core of the tangible economy is the factory. Simply put, a factory is a building where production equipment converts raw material into finished goods. Companies make their money by selling these finished goods. The story of the tangible economy is the story of organizing and running these factories.The modern …
A Social Algorithm?
Submitted by Dan Robles June 21st, 2010 - 01:00. 1 Comment »
Unfortunately, Google cannot organize knowledge directly because knowledge exists only within the consciousness of living, breathing humans. Instead, busy little Google spiders scour the Internet looking for high rates of change of information and they use that as a proxy for “knowledge”.
It Takes Currency to Make Currency
Submitted by Dan Robles June 18th, 2010 - 01:00. No Comments »
Immediately the engine of entrepreneurialism will ignite as people figure out new ways to play the game. With a trillion dollar advertising industry, a trillion dollar Professional Placement industry, and a trillion dollar recreation/leisure/entertainment/family industry on the ropes, you can guarantee that innovation will be absolutely intense. Welcome to the Innovation Economy.
The “WIKiD Tools” Forecasting Method
Submitted by Dan Robles June 3rd, 2010 - 01:00. No Comments »
WIKiD stands for Wisdom, Innovation, Knowledge, Information, and Data. All five of these elements are related to each other – in fact, each is derived from the prior element. So If I want to predict innovation, I look for high rates of change of knowledge that integrate the tools of the knowledge economy. …and so on for all five elements as needed.
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
Submitted by jeremiah_owyang May 17th, 2010 - 12:00. 2 Comments »
While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adaquently covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. This is one of those posts to forward to your web team, agency partners, and to Facebook themselves.
NeighborGoods = Good Neighborhoods
Submitted by Dan Robles May 13th, 2010 - 01:00. 1 Comment »
When I moved to LA out of college (many years ago), I would always pick up a magazine called The Recycler. The Recycler was a used-stuff magazine localized by proximity in a vast and complicated City of Los Angeles. I bought my motorcycle, skies, concert tickets, furniture, and tools – all at incredible savings.
After [...]
Browser Wars – Wrong Data
Submitted by Editor May 12th, 2010 - 01:00. 1 Comment »
The following analysis demonstrates the need for internet vetting, a market is only as efficient as the vetting mechanism. In the old days this was called truth in advertising. The Internet takes this to a whole new level.
Future of Money and Tech Summit; Non-Quantifiable Exchanges Panel
Submitted by Dan Robles May 10th, 2010 - 01:00. 1 Comment »
Very few discussions about the future of money approach the subject with as much experience, introspection, and clarity as this historic panel has. This is not another doom-gloom room – but a truly optimistic model of a future financial system built on a platform of social media. These panelists represent some of the top thought leaders, visionaries, and practitioners in the area of “Local Social” – where nothing happens until the rubber meets the road.
Insource or Outsource Social Media?
Submitted by Jay Deragon May 4th, 2010 - 12:00. 1 Comment »
It is less costly to obtain new knowledge and transfer it inside than to hire the wrong knowledge and bring it inside.
