Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]
Archive for the ‘Planning’ Category
Social Media is Measured by the Sum of Its Parts
Submitted by Brian Solis August 1st, 2010 - 00:19. 1 Comment »
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing
Submitted by jeremiah_owyang July 27th, 2010 - 14:07. 1 Comment »
Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries.
Our heuristic evaluation [...]
Intangible Capital is the New Factory
Submitted by smarter companies July 22nd, 2010 - 12:02. 2 Comments »
The core of the tangible economy is the factory. Simply put, a factory is a building where production equipment converts raw material into finished goods. Companies make their money by selling these finished goods. The story of the tangible economy is the story of organizing and running these factories.The modern …
WIKiD Tools; The Secret Weapon of Social Capitalism
Submitted by Dan Robles July 14th, 2010 - 00:30. 1 Comment »
Take note that debt can reach infinity but austerity measures can only reach zero … you can do the math on a postage stamp. If there ever was a need for a secret weapon, it is now.
Group Buying Integrated
Submitted by Dan Robles June 17th, 2010 - 01:00. 1 Comment »
Applications such as SocialBuy, Groupon, and Living Social, use their social media platforms that offer vouchers for steep discounts on a variety of goods, once a minimum threshold of consumers is reached. People have an economic incentive to promote products in their social network (on Facebook and Twitter) in order to reach those thresholds more rapidly and consistently.
Business Failure is Knowledge Failure
Submitted by Dan Robles June 16th, 2010 - 01:00. 1 Comment »
Unfortunately, there is no public knowledge inventory – people do not know what each other knows. With social media raging all around us, there still is no way that anyone can assemble the knowledge needed to execute a business plan with a known probability of success given the information available. As such, there is no way to finance public innovation.
The “WIKiD Tools” Forecasting Method
Submitted by Dan Robles June 3rd, 2010 - 01:00. No Comments »
WIKiD stands for Wisdom, Innovation, Knowledge, Information, and Data. All five of these elements are related to each other – in fact, each is derived from the prior element. So If I want to predict innovation, I look for high rates of change of knowledge that integrate the tools of the knowledge economy. …and so on for all five elements as needed.
The True Value Calculation
Submitted by Dan Robles May 24th, 2010 - 12:39. 2 Comments »
The difference between the current economic paradigm and the next will balance on the difference between financial currency and social currency. Let me explain.
The Dangerous Secret of Our Economy: The Intangible Information Gap
Submitted by smarter companies May 17th, 2010 - 01:00. 1 Comment »
The future of your company and our country will depend on our ability to leverage this investment. But neither the investment nor the value of this knowledge factory is captured in the accounting and management
Enterprise Prediction Markets Summit
Submitted by Dan Robles May 15th, 2010 - 12:00. 1 Comment »
I’ll be speaking at the following event on June 4th. If you are in the area or blogging issues in this genre of ideas, let me know and drop by. Look up the other speakers and you’ll find an extraordinary group of visionaries preparing to make this PM Cluster Summit a truly enlightening event
