This video introduces the generalized algorithm that will ultimately control the value game. This video identifies what Social Entrepreneurs will do to create value which will eventually be stored and exchanged with a Social Currency.

This System for the Monetization of Social Capitalism is presented in this sequence as an introduction to the various inputs for the Value Game, specifically the Knowledge Inventory. Later we will discuss social vetting mechanisms, then we will introduce the social currency, and finally, we will discuss the capitalization and securitization of knowledge assets.

This Video stands alone but it actually represents part 4 of our series defining Modern Social Capitalism.

In earlier articles, I described Social Media evolving into user-generated productivity in the new science called Social Capitalism. A social currency will be required to represent ONLY real productivity, not simulated productivity.

Monetization means that social currency must be convertible with financial currency or accepted widely enough to stand alone across all phases of production.

What exactly will people produce in Social Capitalism and from what raw materials?

We know that buying a can of Tuna Fish at the grocery store is a very simple transaction. This is because the institutions that support that transaction are incredibly complex; there are catchers, processors, banks, transportation, inventory, outlets, etc. – all are very complex pieces that need to integrated in order for that final transaction to be very simple. |

Those same complex institutions must exists in Social Capitalism in order to ultimately make transactions in a social currency very simple and widely accepted so that one may eventually be able to buy groceries with it.

In classical economics, entrepreneurs deploy land.labor, and financial capital in various combination in order to produce stuff.

In social economics, entrepreneurs deploy social capital, creative capital and intellectual capital in various combination to produce stuff.

Now, what is the stuff of Social Capitalism?

WIKiD stands for Wisdom, Innovation, Knowledge, information, and Data. Value in Social Capitalism is created by transforming one of these elements into another one of these elements.

For example: Transforming data into information creates value. Transforming information into knowledge creates value. Transforming knowledge into innovation creates value, and transforming innovation into wisdom created value.

We see this today

In social media bloggers transform data into information, people take that information and combine it with their own to create knowledge. They get together with friends and share it creating new ideas that transforms their businesses. This makes everyone wiser as they see the success or failure of their own or another enterprise.

All this value is being created there just is no way to express it in an economic paradigm except through some increasingly irrelevant association with Land Labor and financial Capital.

In WIKiD Tools, the word “Tools” refers to how each of the WIKID elements is related to each other. You can’t have knowledge without information and you can’t have information without data, nor can you have wisdom without innovation. If you take away one element you lose the others. So these are all related.

On the other hand, you cannot create one without the others.

We can now say that wisdom is derived from trail and error, that’s innovation. Innovation is derived from knowledge. Knowledge is derived from information, and information is derived from data, etc. These are the production “tooling”

Productivity:

The word productivity means all the stuff we can produce within a certain period of time.

So now we can say that:

• The value of wisdom is related to the rate at which innovation can be produced.
• The value of innovation is related to the rate at which knowledge can be produced
• The value of knowledge is related to the rate at which information can be produced
• The value of information is related to the rate at which data are produced.

On the flip-side:

Suppose a social entrepreneur wants to create value. They would simply look for high rates of change of information in a community. That tells them value is being created and all they need to do is transform that information into knowledge and they will enjoy a profit.

If the social entrepreneur sees a diverse group of people getting together to share their knowledge about something, this is a big red flag that value is being created and all they need to do is transform that information into knowledge and they will enjoy a profit.

…Etc.

The Monetization of Social Currency:

This value can be measured sincee Internet analytics record all the required data and their time functions. Analytics can tell the entrepreneur what information is aggregating and where. Entrepreneurs can determine that diverse groups people are getting together at Conferences, Meet-ups, and Social Media Clubs.

Now, Geolocation will accelerate innovation as people populate the last mile of social media. Deep web search engines are mining data at an unprecedented degree of relevance and inter-connectivity – all of it is measured with respect to time.

Done.

With WIKiD Tools, we have an extraordinarily powerful algorithm for creating, measuring, storing, and exchanging value that we can represent with a social currency. Since social currency represents real productivity (as opposed to Simulated Productivity) it can therefore be fully convertible to financial currency.

Thousands of social currencies are emerging as people lose confidence in the ability of the dollar to store value. At the end of the day, a currency is a social agreement. People need to agree that whatever they use for the storage and exchange of value accurately represents their productivity – otherwise they will not work for it.

Of course this is much easier said than done. Alternate currency advocates continue to stumble across substantial structural issue is defining their currency; It must be scarce, it must be difficult to forge, debase, or counterfeit and it must be accepted by everyone.

The only thing that fits all of those criteria is ‘Time’

(Editor: Here is an important discussion from Mary Adams and Michael Oleksak.  They suggest that a knowledge factory is really at the core of all production – not necessarily land, labor and “financial” capital such as  conventional “wisdom” continues to uphold. The implications are vast.  Instead of people transforming raw material into finished goods, the raw material is a substrate for transforming social currency into financial currency (and vice verse).  Seriously, this changes everything)

by Mary Adams

The core of the tangible economy is the factory. Simply put, a factory is a building where production equipment converts raw material into finished goods. Companies make their money by selling these finished goods. The story of the tangible economy is the story of organizing and running these factories.

The modern knowledge business can also be understood as a factory, a place where the knowledge raw materials get put to work. This factory is where you create value for customers and make money. The story of the intangible economy is the story of organizing and running the knowledge factory in combination with physical processes.

The combination of all the intangibles in an organization is intangible capital (IC), sometimes also called intellectual capital. We see IC as a system which is what led us to the creation of the concept of the knowledge factory. By getting you to think of your knowledge assets—your intangible capital—as a factory, we want to get inside your head and change the way you think about your business—hopefully forever.

Don’t think about and manage human, relationship and structural capital as separate components. Manage them as a system. Think of yourself as head of the knowledge factory of your team, your division, your organization. Maximize the effectiveness of each by putting them to work in a powerful system that can’t be stopped.

Adapted from Intangible Capital: Putting Knowledge to Work in the 21st Century Organization by Mary Adams and Michael Oleksak.

The Knowledge inventory will become the most important element of Social Capitalism. Today, knowledge is largely sequestered behind the walls of corporation in the form of titles, skill codes, resumes, job descriptions, certifications, and college degrees. In order to predict the future, we point to the things that we have done in the past.

2nd Place is 1st Loser

10% of the country is unemployed and less than 10% are fully actualized in their profession. Competitive forces drive the hiring manager. The consequences of all business decisions eventually lead to win-or-lose market scenarios. People compete with each other for promotions, the boss’s time, the corner office, or just staying off the unemployment line. That is the only future anyone can truly predict based on the past. It’s easier to predict the loser than the winner – so that’s what happens.

Social media is very different.

People are organizing themselves in a new form outside the construct of the corporation. Linkedin aggregates intellectual capital, Facebook aggregates social capital, and You Tube aggregates creative capital. Millions of blogs, Twitter, and a generation of search engines reassemble all these parts in ways that create social value. People are not competing with each other, instead, they live on a bell curve. They are seeking cooperation and collaboration. People use “like” buttons, tweet counts, and analytic data to “value” the quantity and quality of another person’s knowledge. There are fewer losers, hence more winners, because there are a greater number of markets – not just one corporation. Everyone is a corporation.

No Governance, no anarchy, no problem

Since social media is outside the construct of a corporation, there is no governance. There are lots of people trying to control only to experience diminishing returns. Microsoft, Apple, Google, and Facebook must tread extremely carefully on the landscape of public opinion precisely because of their dominance. People use Facebook to attack Facebook, PowerPoint to attack Microsoft, YouTube to attack Google, and Twitter to attack everyone. Retribution would be suicide.

The Last Mile of Social Media

Now, geo-location services and mobile connectivity are filling in the Last Mile of Social Media where communities will form to produce things that are tangible and real. As a result, there is a sharp increase of interest in a form of currency that can represent this social value. Some of this is because the dollar is losing its ability to represent people’s productivity. So they engage a different economic system.

Social Productivity

The next great leap in Social Media will happen when people reorganize themselves in an external knowledge inventory, outside of corporations, and segmented in high granularity of knowledge assets in close proximity to each other. Entrepreneurs can then assemble people in unique, efficient, and productive ways. People will then build things for profit using a new currency – a new social currency.

It should be fairly obvious that there are some extreme financial anomalies on the Global Horizon. That legendary, but long-in-the-tooth social system affectionately known as Market Capitalism, is up against the ropes as the debt monster gobbles up everything in it’s path faster than any austerity measures can ever keep pace. Take note that debt can reach infinity but austerity measures can only reach zero … you can do the math on a postage stamp. If there ever was a need for a secret weapon, it is now.

The following 4-minute story-board video is part 3 to the series called “Will Social Capitalism Replace Market Capitalism?“. The video introduces an important futures methodology and algorithm called WIKiD Tools for the management of Social Capitalism. The next few videos will define WIKiD tools more fully while introducing a segment called “The Knowledge Inventory”. Next, the SC>MC series will lay out scenarios for the capitalization and securitization of knowledge assets. Finally, we’ll revisit the Airplane Game to wrap it all up. In other words, within the next few weeks, I should have published a fairly explicit set of functional specification for the next economic paradigm answering the question “What comes after Market Capitalism?”

Hold on to your hats and thank you for joining us on this wild ride.

I came across an interesting business model for the deployment of a social currency. Stock Harmony, quite simply, sells itself to interesting people. Those people then interact with each other adding social value to Stock Harmony. The more social value is created, the more the original shares are worth. The more the shares are worth, the more interesting people will join further increasing the value of the shares. From that position to deploy social value, Stock Harmony can amplify the voice for social priorities over Wall Street priorities, effectively re-allocating factors of production.

Actually, the same thing happens all the time in typical social circles, networks, affinity groups, and political action committees – often at the expense of the interests of non-activists. However, I am not certain that anyone has yet been successful (ethically) in using social circles as a way to store and exchange value. That is why Stock Harmony is interesting.

It sounds so simple, right?  Well, … not really….

It’s all about Structure. The way that a process or system is structured determines how people interact with it. Structure also determines how governments, markets, laws, politics, and even public opinion interact with the process or system as well. Interestingly, the structure of facts often keeps secrets tight. In short, structure shapes human behavior and human behavior shapes structure.

Companies sell shares to raise money. Per SEC regulations, the “sale of shares” must comply with certain disclosure and accounting standards. The SEC regulates companies in the sale of shares as a means to safeguard investors.

Raising Money

The possibility that anyone can sell shares in themselves or their private enterprise as a means of raising money is, by default, relegated to the banking system. A person essentially sells shares on their productive time on Earth to buy a house, a car, or a business, etc. The structure begins to crumble when the employment contracts begin to crumble. As people leave the old system, they take their value with them and tend to create new ones. This is where Stock Harmony treads.

What if the shares are issued in non-dollar denominations?

Today we see many non-dollar denominated structures arising apparently at the same rate that the financial system is failing. Google secretly invests 100M in Zynga – a gaming company with a common gaming currency. Facebook established a system of currency-like Credits. Groupons deploy social currency to incite monetary discounts, etc, and PayPal stands ready for the next killer currency app. Any of these transaction systems are poised to hold a black market currency if fiat currencies fail. If the fiat currencies fail to recover, the black market becomes a gray market and ultimately a legitimate market. So, there is a lot at stake.

Currency must act as a proxy for human productivity;

So this is what makes Stock Harmony interesting. The successful “next currency” will be the one which best represents human productivity. Only then will someone be willing to trade their productivity for that of another person using a currency note as an exchange mechanism. This is where other alternate currencies fall apart and where Stock Harmony shows greater strength. After all – what would you rather accept in exchange for your services – Farmville gaming currency or a currency backed by the harmony and productivity of real people in real community?

It will all come down to structure.

by Mary Adams

Intellectual property (IP) is a term that is usually used to refer to specific types of structural capital that enjoy special legal status. These include patents, trademarks, copyrights, and trade secrets. Each of these categories has a specific body of law associated with it. Patents have to be approved by a national authority. Other categories do not require registration but are still protected under the law.

Legal protection can create a significant competitive advantage, depending on the circumstances. This legal definition and protection can also create opportunities for licensing IP rights outside the corporation. This strategy is getting a lot more attention today from organizations, consultants and software companies.

However, legal protection processes can be expensive and legal protection in itself is not a guarantee of competitive advantage. So, while you want to consult a good attorney to get the intricacies of the law correct, you should also try to also seek the advice of someone that has a good grasp of the strategic role of IP. You want to make sure that you file for protection when it makes sense. This decision involves a cost-benefit analysis. Some of the factors to consider include the cost of filing, the risk of disclosing your invention (disclosure is the only way to identify the idea that your want to protect), the competitive benefit of having a protected idea and the monetary benefit of being able to enforce and/or license your rights to other. Once you win a right, there are the practical and logistical challenges of managing the rights you obtain.

But these special legal systems are not the only way to “protect” your intangible capital. Our friend, Jackie Hutter (she calls herself a “recovering patent attorney”), pointed out to us that contracts are actually one of the most important ways of protecting your intangible capital. Good management of contractual relationships can have a big influence in customer and partner relationships (relationship capital) as well as key employee relationships (human capital) and acquired knowledge (structural capital).

One of the main ways that intangible capital gets protected is through its association with a strong business model. This goes for IP as much as for other kinds of intangibles.
In fact, the power of each of the components of your intangible capital is increased when they are combined with other knowledge components. Intangibles are a great example of the saying that “the value of the whole is greater than the sum of the parts.”

While someone could steal or imitate specific aspects of your business, it is hard to duplicate the whole system. This is a major way that most companies attain and retain competitive advantage—and protect their IP. This is important to keep in mind because many in the IP community will try to tell you that the only intangibles of any value are IP assets. We strongly disagree, which is why we have taken so much time to explain all the elements of intangible capital.

We actually created a pretty big controversy when we drafted this content for our book. When we started out, we intended to define all structural knowledge as intellectual property. When we consulted colleagues in the business and legal communities on the draft, we got some strong support and some equally strong pushback. The conversation spilled over to Twitter and Mary’s blog which had a record number of comments on a post called, “What’s the right definition of intellectual property?”  The message that we wanted to communicate is that all intangibles are important and legal protection is just one of the strategies to protect your intangibles. However, it became clear to us that insistence on this definition was going to distract a lot of people from the core messages of this book. So we backed down.

So our advice is to leave the term intellectual property to the lawyers. But do not leave the protection of you intangible capital to just a legal strategy. Come to understand   and protect your intangible capital as a system. Remember the lesson of knowledge economics. The highest value knowledge is knowledge that has been operationalized, put to work. The way that this usually occurs is actually through the creation of processes.

Adapted from Intangible Capital: Putting Knowledge to Work in the 21st Century Organization by Mary Adams and Michael Oleksak

Whether we like it or not, we all live in and among various system; weather systems, social systems, management systems, monetary systems, transportation systems, etc. The easy way to identify a system is to simply remove one of it’s parts – if it fails, well, that WAS as a system.

You can own a perfectly good car, but if one tire is not filled with air, the entire car has NO SOCIAL VALUE. All the other pieces could be perfectly operational, the motor, transmission, brakes, etc. However, you can’t go to a wedding in it, you can’t go play golf in, you can’t even get to the bus stop in it; the car has no social value. Seems a little silly, but invisible compressed air is part of our social system.

Suppose that you have a perfectly good social system and you remove the financial system. Will the social system fall apart? … Well, that’s an interesting question…after all, people will still have education, health, knowledge, ingenuity, empathy, family, community, productivity, infrastructure, and they will very likely get up in the morning and build things anyway.

Now, look at it the other way around. Suppose that you have a perfectly good financial system and you remove all of the people, does the financial system fall apart? Ridiculously, 100% yes it will fail, who will use money if there is nobody here? The cows? Duh.

We cannot have a rational discussion about the market capitalist system without also having a rational discussion about the social capitalist system. Yet, Social Capitalism is barely defined. Social Capitalism is hidden behind command and control corporate systems and “intangibles” accounting. Social Capitalism is constrained by invisible lines on a map; marginalized, taxed, oppressed and controlled by skin color, gender roles, marketing, politics, and conflict all in the name of my God and Country.

It is interesting to consider an invisible system designed to suppress a visible system that supports the invisible system (say that 3 times really fast….it sounds like someone letting the air out of the tires). The most obvious opportunity for the future is to stop letting the air out of the tires.

Luckily, social media is changing everything by acting as an alternative place for the exchange and storage of value. The weaker the financial system gets, the stronger social media systems will get; but not the other way around. Think about it like a system.

Independence is a state of mind.  Americans have always chosen independence – and they will continue to do so.  It is often convenient to let ourselves trust elected leaders and the esteemed business titans to do what is in our best interest.  Don’t be fooled, this is “trust”, not dependence.

It is likewise unwise to underestimate the independence movement – independence from corrupt currency, independence from fossil fuel, independence from corporate greed, independence from divisive politics, independence from endless war.   Just when everyone thinks that Americans are up against the ropes, they come up with an idea so radical, so creative, and so astonishingly consciousness-altering, the rest of the world just shakes their heads in collective disbelief.

That is where we are today.  Something extraordinary is about to happen in the way Americans organize themselves.  Nothing is sacred, no one is immune.  The next economic paradigm will alter the course of civilization.

All stages of human development were derived from the prior stage of human development by integrating the tools of that prior stage.  For example, the agrarians integrated the tools of the hunter-gather such as using the chopping rock to till a field for planting – and so forth.  Likewise, the industrial revolution integrated the tools of the scientific revolution; mathematics, chemistry, and engineering.  Earlier this century, the computer age integrated the tools of the industrial revolution, etc.

The next economic paradigm will be derived from the Knowledge economy by integrating the tools of the knowledge economy; these are The Internet, Social Media, mobile communications technology, etc…

Americans will chose Independence every time.