Archive for the ‘Technology’ Category

The Monetization of Social Capitalism

This video introduces the generalized algorithm that will ultimately control the value game. This video identifies what Social Entrepreneurs will do to create value which will eventually be stored and exchanged with a Social Currency.

Social Media is Measured by the Sum of Its Parts

Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what [...]

Give back to your community: A marketing lesson from the Grateful Dead

The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from …

The Knowledge Inventory: You Cannot Make A Bet Without Odds

The knowledge inventory is the most important part of Social Capitalism. It is also the only piece that will require everyone to think substantially differently about how we are organized in communities. Once we can get over that hurdle – it’s smooth sailing into the next economic paradigm.

Is War A Social Agreement?

People have a deep seated unease with what the dollar is and what the dollar represents. To escape the dollar is to escape a tangle of influence that impacts everything we say, do, and think about ourselves and about each other. It almost seems that to escape the dollar is to escape ourselves.

On Twitter, The Early Bird Gets the Worm

Social Shopping is not new, but it is indeed gaining significant momentum. In fact, it represents the latest leaf in the new Conversation Prism infographic set to launch next week. Twitter too, is gaining velocity in a direction many skeptics didn’t think possible, the ability to monetize the stream. Twitter is set to introduce a new ad-powered program, @earlybird – a service that appears to emulate the daily deals powering services such as Groupon with the direct to consumer link proved by @DellOutlet.

Independence In The State of Mind

Something extraordinary is about to happen in the way Americans organize themselves. Nothing is sacred, no one is immune. The next economic paradigm will alter the course of civilization.

The Economics of Innovation

Every time humans invent better ways of doing things, the economy gets a little bigger. The next great leap in economic development will be derived from the knowledge economy by integrating the tools that we developed in this knowledge economy.

It Takes Currency to Make Currency

Immediately the engine of entrepreneurialism will ignite as people figure out new ways to play the game. With a trillion dollar advertising industry, a trillion dollar Professional Placement industry, and a trillion dollar recreation/leisure/entertainment/family industry on the ropes, you can guarantee that innovation will be absolutely intense. Welcome to the Innovation Economy.

You Can Get Paid Many Ways for the Same Knowledge

As I continue the discussion of getting paid for what you know, it’s important to point out that the same knowledge can be sold in multiple forms. Remember Dianna Booher’s books? She gets paid many times in many different ways for the same basic knowledge. This strategy is not just …