Archive for July, 2009

Reputation Support Will Help Job Security

There are lots of people right now who are in the middle of their career who believe there is no job security. These are surely challenging times. But I believe you can improve your job security in a world that needs authentic value.

The key is to be known for providing value and finding ways to broadcast that fact. Just like a company that is trying to foster a stellar reputation for success, an individual needs to do the same. I think the biggest mistake many of us have made in our career is not keeping a living journal of our successes. By the time someone gets in contact with us on an opportunity, our journal should read like a scorecard that is on fire.

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Social media mishaps: 3 very different case studies.

Thanks largely to the immediacy of Twitter, the Web has developed a bit of a bloodthirst for corporate mistakes, which can quickly spiral from “poor decision” to “PR disaster.”The good news? The backlash is usually short-lived. But that doesn…

It’s A Revolution NOT Evolution!

Those firms that follow evolution end up chasing the revolutionaries while all along loosing share of their market. Get it?

July 31, 2009

Each one of these could be meaty blog posts, but I don’t have the time, and I’d rather share them, I guess to some degree, Steve Rubel is right, there’s a need for something in between a tweet and a blog post.

It was a busy week, I travelled to Indiana to visit a client, had [...]

Is Planning Useless?

Planning is now a real time function rather than a future function. To do anything less is a waste of time and productivity. Wasted time and productivity is a pathway to failure, both short and long term.

From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown.  This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a few weeks ago. There are different purposes for different needs, [...]

ROI From Social Media, 100%?

Old minds apply old methods to measuring ROI from conversations. Sometimes the quest for results blinds you from the obvious. Innovation tends to created from the outsidde in rather than the inside out.

Marketing Voices: Three Recommendations for Marketing Leaders (11min)

Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly.

Customers own your website and what you can do to get it back
Social media resources: understand the [...]

The Influencer’s Dilemma: The Battle For Mindshare Amid Media Turmoil

Expert Series: Louis Gray

Source
Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going [...]

Breaking News: Twitter Debuts New Front Page

Twitter just rolled out its redesigned front page for those visitors new to Twitter.com. If you’re already a registered user, you won’t notice the new look unless you sign out and refresh the home page.
The new homepage helps provide a frame of reference, expectation setting, and also offers a lens into the conversations populating the [...]