In order to fill existing demand or create new demand then individuals and institutions must be engaged where the markets of conversations are occurring.
Archive for July, 2009
Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards
This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue.
Source
In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we [...]
Getting to Know FriendFeed
FriendFeed just gets more interesting every day. Some people may say it’s too hard to use or it should have more or less features, but you have to look at FriendFeed for what it’s purpose is. FriendFeed was initially a place where you could bring your social network RSS feeds into one place and share [...]
Will Innovation Tip the Economy?
Everyone seems to be concerned about economic conditions. Traditional media talks about it on every broadcast and every network. The current administration seems to focus on how to spend more. The consumers and businesses are feeling the pinch with rising cost of living and higher taxes. Instead of a trickle down economy the current scenario [...]
Isn’t It About Time We Got Connected?
The world I was born into is not the same world that I woke up in this morning. It is a far different place. I was born into a world where AM radio was more popular than television. In fact, the world I was born into was black & white and, at best, only received [...]
Are You Generating Conversatioinal Currency?
In the best-selling book Conversational Capital: How to Create Stuff People Love to Talk About, authors Bertrand Cesvet, Tony Babinski and Eric Alper state that “experiences have residual value — value that extends further than mere memories but instead resides in the realm of identity-shaping and storytelling.. . when an experience is sufficiently powerful or [...]
Your Community: Creating Problems or Finding Solutions?
A community is a group of people with shared interests sharing a common environment. In human communities, common intent, belief, resources, preferences, needs, risks are just some of the conditions that may be present. The intensity of the blending of these shared attributes affects the identity of the participants and their degree of cohesiveness.
Our personal [...]
