For a market to work efficiently is must rely on truths. Relying on lies misleads a market and a market misled sooner than later fails. Today the “market of conversations” fueled by social media is creating a transparency that reveals truths and rejects lies.
Archive for August, 2009
The Kids are Coming…on MySpace
Submitted by Dan Robles August 31st, 2009 - 02:00. 1 Comment »
Several articles have come out refuting the death of MySpace as researchers try to make sense of the continued persistence of what many people consider last-year’s news. Here is an interesting article by Misiek Piskorski from Harvard Business Review answering the question “Where are all those My Space Users”?
Business Martial Arts Lesson – It will take you twenty times to learn this move
Submitted by John Ryan August 30th, 2009 - 14:00. 1 Comment »
If compensation drives behavior, what kind of behavior does a culture of the critical voice drive? Isn’t praise or criticism a form of compensation? The simple truth is a person of even average intelligence and ambition will get more right than they will get wrong over a period of time in the midst of a learning organization.
Youtube, Web Video and SEO Reputation Management
Submitted by Mark R Robertson August 30th, 2009 - 10:00. 2 Comments »
Sage talks about challenges with online video and debates whether or not marketer’s should allow comments when posting videos to YouTube. If you allow commenting, you open yourself up to exposure of possible negative comments. However, if you disable commenting, you look like “you don’t get the medium.”
More Speculating On Google’s Profitability Plans For YouTube
Submitted by Jeremy Scott August 30th, 2009 - 02:00. 1 Comment »
From the very moment Google’s $1.65 Billion purchase of YouTube was announced three years ago, many of us in the tech space have been curious to see how they’d make money from the video sharing site. Google’s investors have undoubtedly been a bit more pointed in their inquiries, especially in the face of reports that [...]
How to Create a Share of Voice Report
Submitted by Jason Baer August 29th, 2009 - 14:00. No Comments »
Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use.
Once you launch your social media program, [...]
Without Video, Your Website will NOT Rank in Google
Submitted by Mark R Robertson August 29th, 2009 - 10:00. No Comments »
Engagement Objects Video – Bruce Clay discusses how engagement objects, like video, are crucial importance when it comes to organic and universal search. “…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm. To us, that means if your website has engagement objects on it, video or mp3… it is going to be received by the algorithm better and your site will actually have an opportunity to rank better.
Goodbye Virtual Reality, Hello Augmented Reality
Submitted by Brian Solis August 29th, 2009 - 02:00. 2 Comments »
Augmented Reality (AR) refers to the live direct or indirect view of a real-world environment whose elements are supplemented with, or augmented by, computer-generated imagery. The augmentation is conventionally in real-time and harmoniously displayed through meaningful context with environmental elements.
About YOU
Submitted by David Meerman Scott August 28th, 2009 - 14:00. 1 Comment »
I’m amazed when someone writes a terrific blog or has a great Twitter feed (or a presence on some other social networking site) but fails to say who they are. Don’t they want to stand out from the crowd? Your…
The SEC Hopes To Block Twitter and YouTube Usage
Submitted by Jeremy Scott August 28th, 2009 - 10:00. 2 Comments »
The NCAA’s Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called “new media” that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC has decided that they need to crack down on unauthorized Twittering and YouTubing from the stands at college football games.
