We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years.
Social Media already has changed Marketing forever. You can’t attend a conference or read a blog post without hearing about the latest in this field. Marketing is still [...]
Archive for September, 2009
Social Media will Disrupt every Function in your Company
Submitted by Paul Dunay September 30th, 2009 - 14:28. No Comments »
Social Media’s Systemic Effect
Submitted by Jay Deragon September 30th, 2009 - 06:00. No Comments »
A systemic effect is when an outside or inside influence changes the entire system. A system is the collective processes that enable a business to create, distribute, engage and transact with a market. Market transactions come in the form of communications which in the end create a financial transaction which is the fuel for every business.
What is a Vicarious Search Engine?
Submitted by Dan September 30th, 2009 - 02:00. No Comments »
The search engine wars continue as both Google and Bing develop more exotic ways of arriving at the wrong answer. Both commit the same error as all declining industries in social media space: They assume that they can predict what people want without engaging them in a conversation.
Guilty of Stinking Thinking?
Submitted by Jay Deragon September 29th, 2009 - 18:23. No Comments »
Stinking thinking is a term used to reflect the lack of thinking illustrated by actions which make no sense or actions which create destructive results. Stinking thinking comes from GIGO.
Garbage In, Garbage Out (abbreviated to GIGO, coined as a pun on First-In, First-Out) is a phrase in the field of computer science or Information Communication technology. It is used primarily to call attention to the fact that computers will unquestioningly process the most nonsensical of input data and produce nonsensical output. It was most popular in the early days of computing, but applies even more today, when powerful computers can spew out mountains of erroneous information in a second.
Advertising in the Age of Social Capitalism
Submitted by Dan September 29th, 2009 - 08:00. No Comments »
The recipe for selling great products to great customers in the age of Social Media resides first in helping people find their highest talent and passion. Advertisers need to offer something to the community that they target. The best place to start is in understanding the challenges and opportunities that a modern community faces.
Is Social Media Relevant & Relative?
Submitted by Jay Deragon September 29th, 2009 - 00:12. No Comments »
The power of social media rest in using it to communicate content that is relevant and relative to a specific audience.
Social Media Expert or Conversation Expert? (Video)
Submitted by Mike Sansone September 28th, 2009 - 14:00. No Comments »
Lots of talk and posts going around about the term “Social Media Expert” and folks have been asking for my thoughts. This short video should give you an idea where I stand on the matter:
What’s that ‘Critical Level’ of Conversational Currency?
Submitted by Dan September 28th, 2009 - 10:00. 1 Comment »
Can the value of conversation fluctuate when compared to a “basket of conversational currencies”? The translation is as follows; If several conversations are taking place at the same time, does yours hold more or less value depending on the value of the others?
Google 10^100 Project; Build a Better Entrepreneur
Submitted by Dan September 28th, 2009 - 02:00. No Comments »
Google 10^100 award voting is Launched. There are two sectors that we believe would have the greatest impact on the greatest amount of people; building a better banking system and funding social entrepreneurs. You can’t have one without the other – if Google funds these two sectors in concert, the outcome could be incredible.
Can You Market Trust?
Submitted by Jay Deragon September 27th, 2009 - 08:00. No Comments »
When someone tries to sell you trust usually that means “keeps your eyes wide open”. Trust isn’t for sale rather it has been and always will be something earned. Once earned it creates a natural draw because others will reference the person or the experience based on the value they received from the trust they placed in them. We call it convertising.
