Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program [...]
Archive for February, 2010
Is Your Social Strategy Proactive or Reactive?
Submitted by Jay Baer February 28th, 2010 - 12:32. No Comments »
Do You Know Your Customers Enough to be a Social Media Hit?
Submitted by Susan Baier February 28th, 2010 - 01:15. No Comments »
Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.
Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]
Humility R Us
Submitted by Dan February 27th, 2010 - 12:33. No Comments »
To understand why humility works in social media, we need to understand what humility is. If “Nice guys finish last,” is the mantra of the old world, then “The last will be first,” is the motto of the new.
US Department of Defense releases official policy on social media
Submitted by David Meerman Scott February 27th, 2010 - 01:10. No Comments »
Just an hour ago, the U.S. Department of Defense (DoD) released its official policy covering new media and social media.
With some three million employees, the DoD is one of the largest organizations in the world.
This is big news.
I’m still dig…
Developing a Social Strategy: Slides and Webinar Recording –Share It
Submitted by jeremiah_owyang February 26th, 2010 - 13:00. No Comments »
Yesterday, we had the second in a three part webinar series about social strategy, the first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so turn it up) are a intended as a foundation for companies of all sizes to develop a [...]
It’s Time to Engage: Please Help Share the News
Submitted by Brian Solis February 26th, 2010 - 06:05. No Comments »
I can’t believe the day is finally here. In fact, it’s here earlier than planned.
Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
What The Heck Is An Asset?
Submitted by Dan Robles February 25th, 2010 - 17:25. No Comments »
To ignore the fact that all rational human behavior, intentions, decisions, reactions, conversations, relationships, education, ideology and every other state of human consciousness in a market, corporation, community, family, or social network ARE NOT characterized in the form of a quantity and a quality, is frankly, ignorant to ones market, irresponsible to one’s community, and incompetent to one’s profession.
The Valuation of Intangible Assets
Submitted by smarter companies February 25th, 2010 - 12:00. No Comments »
I was recently sent a copy of a new Statement on Management Accounting about Business Valuation (free but registration required) from the Institute of Management Accountants. But when I read the paper with my intangible capital hat on, I was struck by how much the accounting challenges of intangibles are limiting and, perhaps, distorting the work of valuation professionals. Here are a few thoughts:
It’s a great overview of the process used to value businesses. None of the information in the paper was a surprise to me. I learned …
Time Spent on Social Networks up 82% Around the World
Submitted by Brian Solis February 25th, 2010 - 01:00. No Comments »
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in [...]
Innovating Innovation
Submitted by Dan Robles February 24th, 2010 - 18:14. No Comments »
For us, innovation can only be proportional to the rate of change of knowledge. Anything we can do to accelerate the exchange of knowledge between people ultimately results in innovation – all of our business plans are built on this notion, this is our passion.
