Posts Tagged ‘Advertising’

Intellectual Property And The Cloud

Wall Street is quite happy collecting the royalties of the creative people in America – those people who actually produce something real and tangible. Social media is a social contract and Intellectual Property is our tangible currency.

Where is the Social Train Going?

The ROI from social media is called listening and learning to predict based on the conversations of the market

The Last Mile: Social Media Battleground

Nothing “Economic” can happen is Social Media until real people get together to build things. Sure, Marketers are trying their hardest to penetrate the last mile, but communities are trying to defend it too.

Google CEO Warns of Information Armageddon

In an interview with the Wall Street Journal, Google CEO Eric Schmidt warns of the future consequences of social media and networks, and the vast amount of personal data that users put out there on the Web.

“Social” Communities Are Mimicking Old Media Models

The old media models of propaganda, power and politics are changing slow but sure. The changes aren’t likely to be found in new media communities which are following old media models.

“Social” Solutions Are The Problem

Enamored at first by the utility the crowds adopt the technology then soon they find themselves stuck in the “usage trap” which steals time and productivity.

Social Currency Lives in Time

Talk about how your product lives in time and you’ll earn all the social currency that it’s worth – not the other way around.

Hippies 2.0; Business

If your processes, conversation and thinking are consumed with past references and old knowledge you’ll miss the future coming straight at you.

Social Strategy Comes After Philosophy!

Many executives don’t take the time to think or learn what to think. Instead they simply react to market changes and apply old thinking to solutions they think will help them take advantage of the changes.

Following The Social Babble?

Does following social babble really get you results? Does a former drill Sargent make a good therapist? Social babble is a lot like psycho-babble.