Posts Tagged ‘Advertising’

Social: Solving or Creating Problems?

The problem then arises when users find alternatives and the results from advertising begin to diminish.

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  1. Will Your Social Strategy Change The Game? Social media and related social stuff currently grabbing everyone’s attention…
  2. Creating Social Media Value: Part 4 Marketers want to produce results from us and don’t realize…
  3. Get Your “Head” Out of Social! You can analyze “how to use” social media for your…

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Measuring Social Moments?

If things are in a dynamic state then measuring a moment becomes irrelevant to what is happening the next moment.

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  1. Why Social “Conductors” Will Win The social conductor doesn’t worry about results or measuring social…
  2. Chasing Social Media Results? Notice that buyers typically do not market anything rather they…
  3. Worried About Being Copied? In a world that moves very fast and is fueled…

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This Social Moment is Gone!

Said things have nothing to do with use of social media by suppliers rather it has everything to do with a suppliers ability to fulfill the buyers intent. Which by the way changes moment by moment.

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Social Media Power By The Hour

Making human knowledge and intentions tangible in a market place opens up the possibility of a whole new class of business plans. We call this Social Power by the Hour.

The Pursuit of Social Fame

Fame is now achieved by what you do and the value it creates for others. It is no longer limited by your economic status or coverage by main street media.

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Humility R Us

To understand why humility works in social media, we need to understand what humility is. If “Nice guys finish last,” is the mantra of the old world, then “The last will be first,” is the motto of the new.

It’s Time to Engage: Please Help Share the News

I can’t believe the day is finally here. In fact, it’s here earlier than planned.

Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

What The Heck Is An Asset?

To ignore the fact that all rational human behavior, intentions, decisions, reactions, conversations, relationships, education, ideology and every other state of human consciousness in a market, corporation, community, family, or social network ARE NOT characterized in the form of a quantity and a quality, is frankly, ignorant to ones market, irresponsible to one’s community, and incompetent to one’s profession.

Why Social “Conductors” Will Win

The social conductor doesn’t worry about results or measuring social media rather they focus on measuring whether they are acting as the conductor on behalf of people.

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Will Your Social Strategy Change The Game?

Social media and related social stuff currently grabbing everyone’s attention represents an explosive map of new roads where everyone wants to discover where the roads go.

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  1. Social Game Changers There are no spoken rules rather the rules are hidden…
  2. What is Your Social Wave Strategy? The “social wave” isn’t about following social media and all…
  3. What Is Your Social Strategy? A social strategy defines how the organization can better “relate…

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