I’ve been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You’ve probably thought about this too or are even implementing it at your company.
It seems there are three phases of development…
Posts Tagged ‘Business Transformation’
Social business beyond just the marketing department
Submitted by David Meerman Scott March 11th, 2010 - 12:00. No Comments »
Blockbuster Writes Their Own Obituary
Submitted by Dan March 10th, 2010 - 01:00. No Comments »
I’ll keep this post short because that’s about how long Blockbuster seems to want it.
They Are Saying Something New About Social Media, Finally
Submitted by Dan March 9th, 2010 - 01:00. No Comments »
Now, all of a sudden, a new idea is emerging…it’s barely an audible chirp, but it will become a tectonic rumble before long: Social Media is beginning to take on the characteristics of a Financial Instrument.
Social Capital: The Currency of the Social Economy
Submitted by Brian Solis March 4th, 2010 - 01:00. No Comments »
The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances.
Digital capitalization is laying a foundation for expanding the need to cultivate and participate, not only [...]
Integration Nation
Submitted by Dan March 3rd, 2010 - 13:47. No Comments »
Then, out of the blue, the economy starts to disappear into thin air and nobody knows where all the “Market Value” has gone. Trying to “control the message” is like trying to control the temperature of the room by turning the thermostat with all the windows open. The Dollar is disappearing – but where is it disappearing to?
Social Media Power By The Hour
Submitted by Dan March 2nd, 2010 - 13:46. 2 Comments »
Making human knowledge and intentions tangible in a market place opens up the possibility of a whole new class of business plans. We call this Social Power by the Hour.
Balance Sheet For Knowledge Assets
Submitted by Dan March 2nd, 2010 - 01:00. No Comments »
However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled promise in a social network is a liability and not an asset.
What About the Million Follower Question?
Submitted by Janet March 1st, 2010 - 14:17. No Comments »
which is more useful to a brand- “a million followers without any idea of what you’re going to do with them” or a “kick ass strategy with zero”?
It’s Time to Engage: Please Help Share the News
Submitted by Brian Solis February 26th, 2010 - 06:05. No Comments »
I can’t believe the day is finally here. In fact, it’s here earlier than planned.
Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
What The Heck Is An Asset?
Submitted by Dan February 25th, 2010 - 17:25. No Comments »
To ignore the fact that all rational human behavior, intentions, decisions, reactions, conversations, relationships, education, ideology and every other state of human consciousness in a market, corporation, community, family, or social network ARE NOT characterized in the form of a quantity and a quality, is frankly, ignorant to ones market, irresponsible to one’s community, and incompetent to one’s profession.
