One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
More than ever, customers are using social media to spread the word about the brands [...]
Posts Tagged ‘community’
Social Media Listening for B2B Marketing
Submitted by Paul Dunay March 14th, 2010 - 01:00. No Comments »
Social Media- Merging On and Offline Activities
Submitted by Janet March 13th, 2010 - 01:36. No Comments »
I heard about this amazing project in Detroit called Loveland on NPR. You can hear the full story here but here it is in the compressed version.
Jerry Paffendorf bought a relatively useless plot of land in Detroit and then portioned the entire thing up into 10,000 square inch plots of land. He sold the [...]
What if Everyone Were a Corporation?
Submitted by Dan March 12th, 2010 - 00:01. No Comments »
A corporation exists in the form of a bits and bytes simulating a folder of papers in a virtual file cabinet. A corporation gets to deduct all of their expenses from their taxes. A corporation can borrow money. Corporation garner social respect. In fact, the cards are stacked in favor of the corporation over the worker. We teach our kids to be good employees, not to become good corporations.
Creative Capital; The Next Factor of Production
Submitted by Dan March 11th, 2010 - 01:00. No Comments »
If we expect to deliver an alternate social currency backed by innovation, we need to reflect deeply upon this specific factor of production. We need to think, observe, and interpret with the flexibility that “Creatives” have – if not, we need the humility to let them help us. Only then can we start connecting the dots.
Integration Nation
Submitted by Dan March 3rd, 2010 - 13:47. No Comments »
Then, out of the blue, the economy starts to disappear into thin air and nobody knows where all the “Market Value” has gone. Trying to “control the message” is like trying to control the temperature of the room by turning the thermostat with all the windows open. The Dollar is disappearing – but where is it disappearing to?
Social Media Power By The Hour
Submitted by Dan March 2nd, 2010 - 13:46. 2 Comments »
Making human knowledge and intentions tangible in a market place opens up the possibility of a whole new class of business plans. We call this Social Power by the Hour.
Balance Sheet For Knowledge Assets
Submitted by Dan March 2nd, 2010 - 01:00. No Comments »
However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled promise in a social network is a liability and not an asset.
Humility R Us
Submitted by Dan February 27th, 2010 - 12:33. No Comments »
To understand why humility works in social media, we need to understand what humility is. If “Nice guys finish last,” is the mantra of the old world, then “The last will be first,” is the motto of the new.
What The Heck Is An Asset?
Submitted by Dan February 25th, 2010 - 17:25. No Comments »
To ignore the fact that all rational human behavior, intentions, decisions, reactions, conversations, relationships, education, ideology and every other state of human consciousness in a market, corporation, community, family, or social network ARE NOT characterized in the form of a quantity and a quality, is frankly, ignorant to ones market, irresponsible to one’s community, and incompetent to one’s profession.
Time Spent on Social Networks up 82% Around the World
Submitted by Brian Solis February 25th, 2010 - 01:00. No Comments »
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in [...]
