If we expect to deliver an alternate social currency backed by innovation, we need to reflect deeply upon this specific factor of production. We need to think, observe, and interpret with the flexibility that “Creatives” have – if not, we need the humility to let them help us. Only then can we start connecting the dots.
Posts Tagged ‘Dr. Phil’
Creative Capital; The Next Factor of Production
Submitted by Dan Robles March 11th, 2010 - 01:00. No Comments »
Advertiser CPM: Counting Eyeballs
Submitted by Dan Robles October 23rd, 2009 - 19:18. No Comments »
The Advertising Industry has some serious problems. Ad agencies are having a difficult time understanding the modern advertising space with the limited, if not worthless, paradigm carried over from the days of radio; the CPM.
