Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed up in world class marketing, the actual value of the brand is difficult to separate from the product (or service) itself.
Posts Tagged ‘empower’
Social currency: the real value of conversations about your brand
Submitted by Dan Robles August 13th, 2010 - 01:00. 1 Comment »
Is War A Social Agreement?
Submitted by Dan Robles July 15th, 2010 - 04:00. 1 Comment »
People have a deep seated unease with what the dollar is and what the dollar represents. To escape the dollar is to escape a tangle of influence that impacts everything we say, do, and think about ourselves and about each other. It almost seems that to escape the dollar is to escape ourselves.
Social System Capitalism
Submitted by Dan Robles July 7th, 2010 - 01:00. 1 Comment »
We cannot have a rational discussion about the market capitalist system without also having a rational discussion about the social capitalist system. Yet, Social Capitalism is barely defined. Social capitalism is hidden behind command and control corporate systems and “intangibles” accounting. Social Capitalism is constrained by invisible lines on a map; marginalized, taxed, oppressed and controlled by skin color, gender roles, marketing, politics, and conflict all in the name of my God and Country.
Is Social Capital Hedging Financial Capital?
Submitted by Dan Robles July 6th, 2010 - 00:13. 3 Comments »
I have yet to see anyone of any importance in the social-media-guru-camp who has identified the inherent dichotomy between social currency and financial currency that rages all around us. No, seriously; every financial action is balanced by an equal and opposite social reaction. It’s a balance sheet of the balance sheets.
Abundant Water Project
Submitted by Janet June 25th, 2010 - 12:00. 1 Comment »
There are some really wonderful nonprofits out there that work to develop water resources in places where water is scarce. But what about when there is water all around but none that’s safe to drink?
A Social Algorithm?
Submitted by Dan Robles June 21st, 2010 - 01:00. 1 Comment »
Unfortunately, Google cannot organize knowledge directly because knowledge exists only within the consciousness of living, breathing humans. Instead, busy little Google spiders scour the Internet looking for high rates of change of information and they use that as a proxy for “knowledge”.
Tangential Innovation
Submitted by Dan Robles June 15th, 2010 - 01:00. 1 Comment »
Technology clusters serve what we call the tangential innovation market – or diversity innovation dynamics. Don’t worry if you have not heard of these things, I’m making this up as I go along.
Creative Capital – The Silent Hero
Submitted by Dan Robles June 2nd, 2010 - 00:36. 1 Comment »
Social capital, intellectual capital and creative capital are the factors of production for the Innovation Economy; next economic paradigm.
‘Open Leadership’ the Next Phase of Groundswell
Submitted by jeremiah_owyang May 26th, 2010 - 13:00. 1 Comment »
Like the prequel Groundswell, Open Leadership stems from solid research and yields real world use cases. For those of you that are managing existing social business programs you know how the biggest challenge is causing a culture change to happen from inside out.
Money Is As Money Does
Submitted by Dan Robles May 19th, 2010 - 09:00. 1 Comment »
Money happens because people happen, not the other way around.
Wall Street has no idea what’s knocking at their door with the emergence of a new class of Social Media Applications that incorporate geolocation strategy.
