Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in [...]
Posts Tagged ‘facebook’
Time Spent on Social Networks up 82% Around the World
Submitted by Brian Solis February 25th, 2010 - 01:00. No Comments »
The Information Divide: The Socialization of News
Submitted by Brian Solis February 16th, 2010 - 12:00. No Comments »
In the era of the real-time Web, information travels at a greater velocity than the infrastructure of mainstream media can support as it exists today. As events materialize, the access to social publishing and syndication platforms propels information across attentive and connected nodes that link social graphs all over the world. Current events are now [...]
Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Submitted by jeremiah_owyang February 13th, 2010 - 01:00. 2 Comments »
Google has entered the social networking play, this time, for real. There’s a lot of market confusion on how they could stack up, so here’s my take. Let’s cut the noise and get to the heart of it with a comparison matrix and analysis based upon my insights talking to these companies in formal settings, observations, as a user, my former research and dealing with the brands trying to reach them.
The “Selling” of Social Conversation
Submitted by Jay Deragon February 10th, 2010 - 12:00. No Comments »
The social wave is building momentum and when it hits your landscape you won’t understand it unless you let go of what you think you understand.
Social Networks And The Innovation Bank
Submitted by Dan February 10th, 2010 - 01:00. No Comments »
Literally, there is no safe place to put your money. Instead, people are investing their productivity in social media – social media is simply a storage device for knowledge assets. Soon it will become a stock exchange for knowledge assets. Investors should not take this lightly – the best place to store your money is in the productivity of people.
Social Media as a Vetting Mechanism
Submitted by Dan February 8th, 2010 - 01:00. No Comments »
Where the vetting mechanism fails, the system fails. This has happened in countless instances from the current financial crisis to nearly every product, market, environmental calamity, or political failure in recorded history – the referees who were supposed to keep their eye on the ball, did not. Likewise, where a vetting mechanism is effective, the system is efficient.
Matrix: Companies Should Factor ‘Social Influence’ into Total Customer Value
Submitted by jeremiah_owyang February 7th, 2010 - 12:00. No Comments »
Case Study: An Influential Mom Blogger Caused Mainstream Crises
Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance. Following protocol, she called their support number, yet her issue was not solved. Stonewalled, she argued/warned the support staff that she was on Twitter, yet didn’t receive special assistance. Escalating further, she then flexed [...]
Alternate Currencies; Breaking the Monopoly on Money
Submitted by Dan February 5th, 2010 - 01:00. 1 Comment »
Few people doubt that the dollar has more than a a decade or so of steam left as the interest on debts mythically exceeds the amount of currency on earth. Yet banks march on, heading straight for the cliff.
Take Off the Social Media Blindfold
Submitted by Jay Baer February 4th, 2010 - 12:00. No Comments »
We realize it’s a hassle to monitor your brand across all of these places. It takes time. Time you probably don’t have. But you know how municipal police forces crush graffiti problems? They paint over it immediately, wherever it occurs. It’s a lesson that applies equally in social media.
The Social Media Generalist
Submitted by Janet January 31st, 2010 - 01:00. 1 Comment »
I consider myself a generalist, especially when it comes to social media. Why? Simple. I’m a social media coach. It’s my job to have a macro view of the tools, strategies and platforms available to my clients and not keep all my focus on one thing. Not even social media itself.
