Applications such as SocialBuy, Groupon, and Living Social, use their social media platforms that offer vouchers for steep discounts on a variety of goods, once a minimum threshold of consumers is reached. People have an economic incentive to promote products in their social network (on Facebook and Twitter) in order to reach those thresholds more rapidly and consistently.
Posts Tagged ‘google’
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
Submitted by jeremiah_owyang May 17th, 2010 - 12:00. 2 Comments »
While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adaquently covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. This is one of those posts to forward to your web team, agency partners, and to Facebook themselves.
Facebook and Derivatives; Too Big To Succeed?
Submitted by Dan Robles May 6th, 2010 - 01:00. 1 Comment »
Now we notice that Facebook, Whuffie, and Wall Street Dollars are all built on derivatives where the underlying value is human knowledge. That is where all the man-made value on Earth is stored, period. The value stored in Human Knowledge hedges all bets.
Customers Don’t Care About Channels
Submitted by Paul Dunay April 12th, 2010 - 17:10. No Comments »
We need to start to think about an Integrated Experience Management (IEM) play so this experience is equally as seamless for on the management side of this equation.
Meantime here are 5 things to think about when it comes to using these channels
Most Popular Social Media Links in March
Submitted by Going Social Now April 8th, 2010 - 17:00. No Comments »
One of the benefits of being on the advisory board of SmartBrief on Social Media is that I get to see which are the top ten stories each month by number of clicks. Here are the ones for March.
List of Social Media Management Systems (SMMS)
Submitted by jeremiah_owyang March 22nd, 2010 - 14:00. No Comments »
Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations
I’m starting to get a few briefings and client requests about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists; as a result, the market [...]
Social Networks And The Innovation Bank
Submitted by Dan Robles February 10th, 2010 - 01:00. No Comments »
Literally, there is no safe place to put your money. Instead, people are investing their productivity in social media – social media is simply a storage device for knowledge assets. Soon it will become a stock exchange for knowledge assets. Investors should not take this lightly – the best place to store your money is in the productivity of people.
Matrix: Companies Should Factor ‘Social Influence’ into Total Customer Value
Submitted by jeremiah_owyang February 7th, 2010 - 12:00. No Comments »
Case Study: An Influential Mom Blogger Caused Mainstream Crises
Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance. Following protocol, she called their support number, yet her issue was not solved. Stonewalled, she argued/warned the support staff that she was on Twitter, yet didn’t receive special assistance. Escalating further, she then flexed [...]
Take Off the Social Media Blindfold
Submitted by Jay Baer February 4th, 2010 - 12:00. No Comments »
We realize it’s a hassle to monitor your brand across all of these places. It takes time. Time you probably don’t have. But you know how municipal police forces crush graffiti problems? They paint over it immediately, wherever it occurs. It’s a lesson that applies equally in social media.
Video: Social Capitalism; Social Media As A Corporation
Submitted by Dan Robles January 28th, 2010 - 01:00. No Comments »
There is very little about a corporation that cannot be duplicated in social media. This calls into question the nature of social media, the nature of corporations, and uncovers a third pillar to the US economy; Social Capitalism.
