People have a deep seated unease with what the dollar is and what the dollar represents. To escape the dollar is to escape a tangle of influence that impacts everything we say, do, and think about ourselves and about each other. It almost seems that to escape the dollar is to escape ourselves.
Posts Tagged ‘Influence’
Lifestyles of the Rich and Social
Submitted by Brian Solis June 13th, 2010 - 01:00. No Comments »
In June 2008, I presented at a conference in Southern California where I debuted The Essential Guide to Social Media. While it seems like a lifetime ago, I remember this event distinctly because a couple of the questions at the end of conference addressed luxury brands specifically. And, they’re questions that many ask or [...]
A “Mine” Attitude Will Keep You Under Ground
Submitted by Mike Sansone January 31st, 2010 - 12:00. 1 Comment »
“Mine” That attitude has sunk many business ideas in recent years. Maybe it worked in times past — but then again, maybe it didn’t. These days, a “mine” attitude will slow you down and keep you underground. A collaborative spirit,…
Psssst……wanna get wasted?
Submitted by Dan Robles January 17th, 2010 - 12:00. 1 Comment »
The new marketing mantras go something like these:
“Go where your customers congregate”.
“Gain their trust by sharing your stuff”
“Soon, you can start to influence their behavior”
“Once hooked, they will do your deed for freeeee!!”
This is starting to sound more like the neighborhood drug dealer than any sustainable economic paradigm. The marketers MO is now to hook the customer by any means available.
BX: They Trust Me, I Trust Them
Submitted by Dan Robles November 16th, 2009 - 14:17. No Comments »
One of my favorite aggregation sites is Business Week Exchange. To me BX represents a knowledge inventory. Everyone who posts to this site is a media maven, social influencer, and trust agent. Each one represents a galaxy of relationships, experiences, and followers.
