Posts Tagged ‘Influence’

A “Mine” Attitude Will Keep You Under Ground

“Mine” That attitude has sunk many business ideas in recent years. Maybe it worked in times past — but then again, maybe it didn’t. These days, a “mine” attitude will slow you down and keep you underground. A collaborative spirit,…

Psssst……wanna get wasted?

The new marketing mantras go something like these:

“Go where your customers congregate”.
“Gain their trust by sharing your stuff”
“Soon, you can start to influence their behavior”
“Once hooked, they will do your deed for freeeee!!”
This is starting to sound more like the neighborhood drug dealer than any sustainable economic paradigm. The marketers MO is now to hook the customer by any means available.

BX: They Trust Me, I Trust Them

One of my favorite aggregation sites is Business Week Exchange. To me BX represents a knowledge inventory. Everyone who posts to this site is a media maven, social influencer, and trust agent. Each one represents a galaxy of relationships, experiences, and followers.