The origin of the modern organization is as a collection of people working towards a common goal, creating value and serving the needs of a community. But somewhere along the way, many organizations have lost their true compass. Instead of creating value by serving the market, they pursued profit at the expense of all other outcomes.
Posts Tagged ‘Knowledge Inventory’
Serve the Market, Not The Stock Market
Submitted by Dan Robles August 27th, 2010 - 01:00. No Comments »
Social currency: the real value of conversations about your brand
Submitted by Dan Robles August 13th, 2010 - 01:00. 1 Comment »
Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed up in world class marketing, the actual value of the brand is difficult to separate from the product (or service) itself.
The Monetization of Social Capitalism
Submitted by Dan Robles August 12th, 2010 - 00:24. 3 Comments »
This video introduces the generalized algorithm that will ultimately control the value game. This video identifies what Social Entrepreneurs will do to create value which will eventually be stored and exchanged with a Social Currency.
Creative commons and facilitating mashups to spread your ideas
Submitted by David Meerman Scott August 9th, 2010 - 10:00. 1 Comment »
I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share and build upon the work of others.
With a CC attribution, originators of works assert legal copyright ownership but grant free licenses to crea…
The ONLY Social Currency Is Time
Submitted by Dan Robles August 5th, 2010 - 01:00. 1 Comment »
Thousands of social currencies are emerging as people lose confidence in the ability of the dollar to store value. At the end of the day, a currency is a social agreement. People need to agree that whatever they use for the storage and exchange of value accurately represents their productivity – otherwise they will not work for it.
Give back to your community: A marketing lesson from the Grateful Dead
Submitted by David Meerman Scott July 31st, 2010 - 14:00. No Comments »
The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from …
The Knowledge Inventory: You Cannot Make A Bet Without Odds
Submitted by Dan Robles July 23rd, 2010 - 00:15. 1 Comment »
The knowledge inventory is the most important part of Social Capitalism. It is also the only piece that will require everyone to think substantially differently about how we are organized in communities. Once we can get over that hurdle – it’s smooth sailing into the next economic paradigm.
Convergence Toward the Knowledge Inventory
Submitted by Dan Robles July 22nd, 2010 - 01:00. 1 Comment »
The Knowledge inventory will become the most important element of Social Capitalism. Today, knowledge is largely sequestered behind the walls of corporation in the form of titles, skill codes, resumes, job descriptions, certifications, and college degrees. In order to predict the future, we point to the things that we have done in the past.
The Superpower of the Knowledge Era: Process
Submitted by smarter companies July 16th, 2010 - 12:00. 1 Comment »
Process is not new to business. In fact, process in the form of production lines was a critical driver of the growth of the industrial economy. In a factory, you could see the physical movement of raw material as it moved from the warehouse into a series of production lines …
Is War A Social Agreement?
Submitted by Dan Robles July 15th, 2010 - 04:00. 1 Comment »
People have a deep seated unease with what the dollar is and what the dollar represents. To escape the dollar is to escape a tangle of influence that impacts everything we say, do, and think about ourselves and about each other. It almost seems that to escape the dollar is to escape ourselves.
