Now, all of a sudden, a new idea is emerging…it’s barely an audible chirp, but it will become a tectonic rumble before long: Social Media is beginning to take on the characteristics of a Financial Instrument.
Posts Tagged ‘Media’
They Are Saying Something New About Social Media, Finally
Submitted by Dan March 9th, 2010 - 01:00. No Comments »
Building a Better Problem
Submitted by Dan February 18th, 2010 - 01:00. No Comments »
A great deal of innovation arises not from a clever solution, but from a clever new definition of a problem. Today we still treat people as static and airplanes as dynamic. Suppose we were to redefine the problem so that people are dynamic and the airplane is static?
The Information Divide: The Socialization of News
Submitted by Brian Solis February 16th, 2010 - 12:00. No Comments »
In the era of the real-time Web, information travels at a greater velocity than the infrastructure of mainstream media can support as it exists today. As events materialize, the access to social publishing and syndication platforms propels information across attentive and connected nodes that link social graphs all over the world. Current events are now [...]
Integrating Email and Social Media with Flowtown
Submitted by Jay Baer February 16th, 2010 - 01:00. No Comments »
Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.
Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Submitted by jeremiah_owyang February 13th, 2010 - 01:00. 2 Comments »
Google has entered the social networking play, this time, for real. There’s a lot of market confusion on how they could stack up, so here’s my take. Let’s cut the noise and get to the heart of it with a comparison matrix and analysis based upon my insights talking to these companies in formal settings, observations, as a user, my former research and dealing with the brands trying to reach them.
Social Networks And The Innovation Bank
Submitted by Dan February 10th, 2010 - 01:00. No Comments »
Literally, there is no safe place to put your money. Instead, people are investing their productivity in social media – social media is simply a storage device for knowledge assets. Soon it will become a stock exchange for knowledge assets. Investors should not take this lightly – the best place to store your money is in the productivity of people.
Social Media as a Vetting Mechanism
Submitted by Dan February 8th, 2010 - 01:00. No Comments »
Where the vetting mechanism fails, the system fails. This has happened in countless instances from the current financial crisis to nearly every product, market, environmental calamity, or political failure in recorded history – the referees who were supposed to keep their eye on the ball, did not. Likewise, where a vetting mechanism is effective, the system is efficient.
Matrix: Companies Should Factor ‘Social Influence’ into Total Customer Value
Submitted by jeremiah_owyang February 7th, 2010 - 12:00. No Comments »
Case Study: An Influential Mom Blogger Caused Mainstream Crises
Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance. Following protocol, she called their support number, yet her issue was not solved. Stonewalled, she argued/warned the support staff that she was on Twitter, yet didn’t receive special assistance. Escalating further, she then flexed [...]
How Knowledge Assets Live In A Community
Submitted by Dan February 6th, 2010 - 01:00. No Comments »
Our culture organizes itself around winners and losers. Corporations reflect this competitive nature to the core of their Capitalist doctrine. Sports analogies abound across the enterprise straight through to the HR department always on the lookout for the most amount of superstar for the least amount of money.
Take Off the Social Media Blindfold
Submitted by Jay Baer February 4th, 2010 - 12:00. No Comments »
We realize it’s a hassle to monitor your brand across all of these places. It takes time. Time you probably don’t have. But you know how municipal police forces crush graffiti problems? They paint over it immediately, wherever it occurs. It’s a lesson that applies equally in social media.
