Case Study: An Influential Mom Blogger Caused Mainstream Crises
Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance. Following protocol, she called their support number, yet her issue was not solved. Stonewalled, she argued/warned the support staff that she was on Twitter, yet didn’t receive special assistance. Escalating further, she then flexed [...]
Posts Tagged ‘New Advertising’
Matrix: Companies Should Factor ‘Social Influence’ into Total Customer Value
Submitted by jeremiah_owyang February 7th, 2010 - 12:00. No Comments »
The Chicken and the Egg Social Media Conundrum
Submitted by Jay Baer February 6th, 2010 - 12:49. No Comments »
There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target. But there’s another big difference. In social media, the audience comes after the message, not before. Remember that when you buy a print [...]
Take Off the Social Media Blindfold
Submitted by Jay Baer February 4th, 2010 - 12:00. No Comments »
We realize it’s a hassle to monitor your brand across all of these places. It takes time. Time you probably don’t have. But you know how municipal police forces crush graffiti problems? They paint over it immediately, wherever it occurs. It’s a lesson that applies equally in social media.
Tricked Into A Social Silo?
Submitted by Jay Deragon February 1st, 2010 - 12:00. No Comments »
This game of chase and catch will evolve into a new kind of game where we will be enabled to be the ones “pulling” markets to us and we will decide whom we catch.
Engage!
Submitted by Brian Solis January 28th, 2010 - 12:00. No Comments »
While this isn’t the formal launch of my new book, today represents a significant milestone for me.
As of today, Amazon.com is live and the book is available for pre-order with shipments expected to arrive sometime in mid-to-late February.
4 Ways Bloggers Differ From Reporters
Submitted by Jay Baer January 24th, 2010 - 12:00. No Comments »
You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently.
Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters.
Influence is Made Not Born
Guess how many readers this blog [...]
Are We in the Drivers Seat?
Submitted by Jay Deragon January 19th, 2010 - 12:00. No Comments »
The time will come when the market will have to ride with us. That will be fun, disruptive and revolutionary. We will arrive when we are enabled to publish our intent to drive a purchase and the market will have to decide whether they want to ride with us.
Is a Social Contract Legally Binding?
Submitted by Dan December 31st, 2009 - 02:15. No Comments »
Trillions upon trillions of dollars worth of value that is being transferred to social media from a legacy economy stifled by insurmountable debt. These numbers are indeed spectacular because they account for the value “lost”, but most importantly, there are clues on how to “find” it again.
Social Media or Corporate Media?
Submitted by Dan December 22nd, 2009 - 12:00. 1 Comment »
There are no shortage of intelligent and visionary social media celebrities. They write great books about markets, social media tools, strategies, and on-line reputation for the benefit of the millions of people stuck on any part of the slippery social media learning curve. There is, however, one thing that most of these Guru’s have in common – they consult to and are paid by large corporations.
Conversational Astroturf
Submitted by Dan December 18th, 2009 - 01:00. 1 Comment »
On Facebook, the political action organization “Get Health Reform Right“, which is funded by health insurance trade groups, is paying people to send anti-health care reform emails to their congressmembers. But in this case, they aren’t bribing people using real money, they are using virtual currency, which is used in various popular online games.
