Chris Anderson at Wired Magazine led another lively discussion about the future of the web. On TV, Meg Whitman says she created 15,000 jobs at eBay, enabled lots of entrepreneurs, and now wants to become the Governor of California. Thousands of blogs w…
Posts Tagged ‘New Advertising’
Social currency: the real value of conversations about your brand
Submitted by Dan Robles August 13th, 2010 - 01:00. 1 Comment »
Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed up in world class marketing, the actual value of the brand is difficult to separate from the product (or service) itself.
NeighborGoods Goes National!
Submitted by Dan Robles June 30th, 2010 - 13:07. 1 Comment »
(The following is a press release for a great service that clearly falls in several of the categories that we are watching closely: The Last Mile of Social Media, Organizing communities in social media, and alternate currencies of exchange in social capitalism. We encourage you to join Neighborgoods and send us feedback.)
Location is important for your Contact Center too!
Submitted by Paul Dunay May 18th, 2010 - 12:33. 1 Comment »
Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates.
The Dangerous Secret of Our Economy: The Intangible Information Gap
Submitted by smarter companies May 17th, 2010 - 01:00. 1 Comment »
The future of your company and our country will depend on our ability to leverage this investment. But neither the investment nor the value of this knowledge factory is captured in the accounting and management
NeighborGoods = Good Neighborhoods
Submitted by Dan Robles May 13th, 2010 - 01:00. 1 Comment »
When I moved to LA out of college (many years ago), I would always pick up a magazine called The Recycler. The Recycler was a used-stuff magazine localized by proximity in a vast and complicated City of Los Angeles. I bought my motorcycle, skies, concert tickets, furniture, and tools – all at incredible savings.
After [...]
Browser Wars – Wrong Data
Submitted by Editor May 12th, 2010 - 01:00. 1 Comment »
The following analysis demonstrates the need for internet vetting, a market is only as efficient as the vetting mechanism. In the old days this was called truth in advertising. The Internet takes this to a whole new level.
The Social Capital Ecosphere
Submitted by Dan Robles April 28th, 2010 - 08:20. 1 Comment »
New options are emerging every day for people to put their money to social purpose. Headlines raise shrill cries to reconsider nearly every aspect of how people act. Climate change, catastrophic floods, green energy, terrorist bombings, regional wars, decaying city infrastructure and neighborhoods, social inequity, impure food, unethical manufacturing of clothing, pandemic risks and other causes challenge our beliefs in traditional institutions as the sole ways of using money and transacting across global markets.
Social Media and the Contact Center for Dummies (Wiley)
Submitted by Paul Dunay April 28th, 2010 - 01:00. 1 Comment »
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
Facebook Becomes the Internet’s Social Glue
Submitted by Going Social Now: Perspectives from the forefront of Digital April 22nd, 2010 - 01:00. No Comments »
oday was extremely important for the Internet. Facebook announced that its “Like” button is going to appear on publisher sites all over the Internet. These buttons will populate a user’s profile in Facebook linking back to the originating site while also providing Facebook with even more immensely valuable, realtime data about its consumers. Here’s an Ad Age story covering the announcement (which includes my perspective) and below is my deeper analysis of the announcement and what it means for marketers, publishers and agencies
