Measuring a brand’s value is an inherently tricky business. Even in a supposedly clearcut case like Coca-Cola, which is essentially commoditised sugar water dressed up in world class marketing, the actual value of the brand is difficult to separate from the product (or service) itself.
Posts Tagged ‘next economic paradigm’
Social currency: the real value of conversations about your brand
Submitted by Dan Robles August 13th, 2010 - 01:00. 1 Comment »
Stock Harmony; An Exchange for Social Value
Submitted by Dan Robles July 13th, 2010 - 01:00. 1 Comment »
So this is what makes Stock Harmony interesting. The successful “next currency” will be the one which best represents human productivity. Only then will someone be willing to trade their productivity for that of another person using a currency note as an exchange mechanism. This is where other alternate currencies fall apart and where Stock Harmony shows greater strength.
Doing vs. Knowing What to Do
Submitted by Jay Deragon July 6th, 2010 - 12:00. 1 Comment »
Doing something different and getting more than you’ve gotten in the past requires you to know what to do which isn’t what you’ve done.
Group Buying Integrated
Submitted by Dan Robles June 17th, 2010 - 01:00. 1 Comment »
Applications such as SocialBuy, Groupon, and Living Social, use their social media platforms that offer vouchers for steep discounts on a variety of goods, once a minimum threshold of consumers is reached. People have an economic incentive to promote products in their social network (on Facebook and Twitter) in order to reach those thresholds more rapidly and consistently.
Are Corporate Structures Obsolete?
Submitted by Dan Robles June 1st, 2010 - 01:00. No Comments »
Social Media has demonstrated in many ways capable of meeting or exceeding the deliverable output of many traditional industries such as advertising, marketing, journalism, human resources, design, community organizing, education, and social vetting.
Enterprise Prediction Markets Summit
Submitted by Dan Robles May 15th, 2010 - 12:00. 1 Comment »
I’ll be speaking at the following event on June 4th. If you are in the area or blogging issues in this genre of ideas, let me know and drop by. Look up the other speakers and you’ll find an extraordinary group of visionaries preparing to make this PM Cluster Summit a truly enlightening event
Who Is Your Social Shepherd?
Submitted by Jay Deragon May 9th, 2010 - 01:00. 1 Comment »
One must wonder if people are being herded like sheep following shepherds.
Social Media and the Contact Center for Dummies (Wiley)
Submitted by Paul Dunay April 28th, 2010 - 01:00. 1 Comment »
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
Future of Money and Technology Summit 2010
Submitted by Dan Robles April 23rd, 2010 - 12:00. No Comments »
I was invited to present at the Future of Money and Technology Summit in San Francisco on Monday April 26. Representing The Ingenesist Project, I’ll be seated on a panel with two very important futurists; Chris Heuer and Micki Krimmel discussing non-quantifiable exchanges. The ever esteemed and respectable Ms. Tara Hunt will be moderating the session.
Customer Service is the New Marketing
Submitted by Paul Dunay April 16th, 2010 - 14:00. No Comments »
Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted [...]
