Posts Tagged ‘Relationship Economy’

The True Value Calculation

The True Value Calculation is the expanded ROI of a business venture which includes the positive and negative impacts on a much wider body of stakeholders in the sum total of viability.

NeighborGoods Takes the Pepsi Challenge

I love this start-up and believe that many more like it should arise in the Last Mile of Social Media where the great majority of Social Value will be created, stored, and exchanged in the future.

Pareto Efficiency

A central concept in economics is Pareto efficiency. A situation is said to be Pareto efficient if there is no way to rearrange things to make at least one person better off without making anyone worse off.

Give back to your community: A marketing lesson from the Grateful Dead

The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from …

The Superpower of the Knowledge Era: Process

Process is not new to business. In fact, process in the form of production lines was a critical driver of the growth of the industrial economy. In a factory, you could see the physical movement of raw material as it moved from the warehouse into a series of production lines …

Stock Harmony; An Exchange for Social Value

So this is what makes Stock Harmony interesting. The successful “next currency” will be the one which best represents human productivity. Only then will someone be willing to trade their productivity for that of another person using a currency note as an exchange mechanism. This is where other alternate currencies fall apart and where Stock Harmony shows greater strength.

Great Idea, CNN – Fire Your Knowledge Assets

OK, I get that Hezbolla is on the wrong side of the tracks but let me get this straight; a traditional media professional is fired for using social media in a manner deemed nontraditional? CNN’s credibility was compromised since their action only serves to demonstrate where the real power is Twitter…

Doing vs. Knowing What to Do

Doing something different and getting more than you’ve gotten in the past requires you to know what to do which isn’t what you’ve done.

Abundant Water Project

There are some really wonderful nonprofits out there that work to develop water resources in places where water is scarce. But what about when there is water all around but none that’s safe to drink?

Answer the Damn Phone

I like Tara because she has the guts to tell it like it is and she’s not afraid to take someone down on the mat in the process. Here she goes after a service provider who seems to have the outsourced both the “service” and “providing” to automated message delivery systems (bots).