I’ve been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You’ve probably thought about this too or are even implementing it at your company.
It seems there are three phases of development…
Posts Tagged ‘Social Capital’
Social business beyond just the marketing department
Submitted by David Meerman Scott March 11th, 2010 - 12:00. 1 Comment »
Creative Capital; The Next Factor of Production
Submitted by Dan March 11th, 2010 - 01:00. No Comments »
If we expect to deliver an alternate social currency backed by innovation, we need to reflect deeply upon this specific factor of production. We need to think, observe, and interpret with the flexibility that “Creatives” have – if not, we need the humility to let them help us. Only then can we start connecting the dots.
Social: Solving or Creating Problems?
Submitted by Jay Deragon March 10th, 2010 - 12:00. No Comments »
The problem then arises when users find alternatives and the results from advertising begin to diminish.
Related posts:
- Will Your Social Strategy Change The Game? Social media and related social stuff currently grabbing everyone’s attention…
- Creating Social Media Value: Part 4 Marketers want to produce results from us and don’t realize…
- Get Your “Head” Out of Social! You can analyze “how to use” social media for your…
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Blockbuster Writes Their Own Obituary
Submitted by Dan March 10th, 2010 - 01:00. No Comments »
I’ll keep this post short because that’s about how long Blockbuster seems to want it.
Measuring Social Moments?
Submitted by Jay Deragon March 9th, 2010 - 12:00. 1 Comment »
If things are in a dynamic state then measuring a moment becomes irrelevant to what is happening the next moment.
Related posts:
- Why Social “Conductors” Will Win The social conductor doesn’t worry about results or measuring social…
- Chasing Social Media Results? Notice that buyers typically do not market anything rather they…
- Worried About Being Copied? In a world that moves very fast and is fueled…
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They Are Saying Something New About Social Media, Finally
Submitted by Dan March 9th, 2010 - 01:00. No Comments »
Now, all of a sudden, a new idea is emerging…it’s barely an audible chirp, but it will become a tectonic rumble before long: Social Media is beginning to take on the characteristics of a Financial Instrument.
When Social Media Becomes a Science
Submitted by Dan March 8th, 2010 - 01:00. No Comments »
ay Deragon posted a series of articles recently on his Relationship Economy blog which I found especially exciting. As usual, Jay is bringing forward some very important ideas related to social media components and outcomes, but what really sets this new mindset apart is the fact that Jay is asking the same questions that have been plaguing scientists for 100 years.
Volunteer & Access Disney Parks
Submitted by C. B. Whittemore March 8th, 2010 - 01:00. No Comments »
Imagine rewarding volunteers in your community by offering them something free. In the case of Disney Parks, it’s free admission for one day.
This Social Moment is Gone!
Submitted by Jay Deragon March 7th, 2010 - 12:00. 1 Comment »
Said things have nothing to do with use of social media by suppliers rather it has everything to do with a suppliers ability to fulfill the buyers intent. Which by the way changes moment by moment.
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Lessons in Structural Capital: The Checklist Manifesto
Submitted by smarter companies March 7th, 2010 - 01:00. No Comments »
There are two levels to the story of The Checklist Manifesto, a great new book by physician Atul Gawande.
The first level is about checklists: how to make them, how to use them and the extraordinary results that come from using them. The examples include hospitals that virtually eliminate hospital-acquired infections …
