The True Value Calculation is the expanded ROI of a business venture which includes the positive and negative impacts on a much wider body of stakeholders in the sum total of viability.
Posts Tagged ‘Social Capital’
Eerily accurate predictions from AT&T 1993 television advertising
Submitted by David Meerman Scott September 2nd, 2010 - 07:00. No Comments »
Take a look at this interesting montage of television advertising from AT&T from nearly 20 years ago.
The “You Will” series looked at what you will be able to do in the future. It’s amazing how many of the predictions the ads got right – there
Program this Friday: Intangibles and Security
Submitted by smarter companies September 1st, 2010 - 12:00. No Comments »
Tax payers expect police, national guard, and military to provide “real” security. Government expects the private sector to provide the lion’s share of security investment. Is there a business case that can help the private sector rationalize the investment and bridge the expectation gap? Join us Friday, 3 September, at …
Intellectual Property And The Cloud
Submitted by Dan Robles September 1st, 2010 - 01:00. No Comments »
Wall Street is quite happy collecting the royalties of the creative people in America – those people who actually produce something real and tangible. Social media is a social contract and Intellectual Property is our tangible currency.
Content Marketing: Top Sites Share High Value Content
Submitted by Mike Sansone August 31st, 2010 - 16:00. No Comments »
A few days ago, Joe Pulizzi and Junta42 released its listing of Top Content Marketing sites. If it’s possible to be proud and humble simultaneously, my spot in the rankings (#10) ignited such a feeling. As fellow J42er, Gavin Heaton…
Video: From Social Graphs to Interest Graphs
Submitted by Brian Solis August 31st, 2010 - 12:54. No Comments »
In next installment of discussions exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review how relationships online are evolving from social networks to social “nicheworks” or contextual networks. In social media, how we connect with one another reflects our interests as well as our contacts. We’re adapting [...]
Where is the Social Train Going?
Submitted by Jay Deragon August 30th, 2010 - 01:00. No Comments »
The ROI from social media is called listening and learning to predict based on the conversations of the market
Could AT&T kill the iPhone Brand?
Submitted by Paul Dunay August 29th, 2010 - 11:00. No Comments »
According to a study conducted by Gartner, the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world.
Use Value Network maps to understand how your organization works
Submitted by smarter companies August 29th, 2010 - 01:00. No Comments »
We usually look at organizational networks at three levels. The first (described as a knowledge factory) is at a strategic level, built on the high-level inventory of an organization’s intangible capital. Today, I’ll talk about the next takes the perspective of the knowledge factory down one more level of detail …
Is Blogging and Commenting Still Important Tools in Social Media?
Submitted by Mike Sansone August 28th, 2010 - 12:09. No Comments »
Quite a few folks talking and writing about whether “blogging” is still relevant or not and where has commenting gone? on Scripting News: A Proposal – A New Kind of Blog Comment System on Helloform: Dear Dave – I Have…
