One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.
More than ever, customers are using social media to spread the word about the brands [...]
Posts Tagged ‘social interest’
Social Media Listening for B2B Marketing
Submitted by Paul Dunay March 14th, 2010 - 01:00. No Comments »
Social Media- Merging On and Offline Activities
Submitted by Janet March 13th, 2010 - 01:36. No Comments »
I heard about this amazing project in Detroit called Loveland on NPR. You can hear the full story here but here it is in the compressed version.
Jerry Paffendorf bought a relatively useless plot of land in Detroit and then portioned the entire thing up into 10,000 square inch plots of land. He sold the [...]
What if Everyone Were a Corporation?
Submitted by Dan March 12th, 2010 - 00:01. No Comments »
A corporation exists in the form of a bits and bytes simulating a folder of papers in a virtual file cabinet. A corporation gets to deduct all of their expenses from their taxes. A corporation can borrow money. Corporation garner social respect. In fact, the cards are stacked in favor of the corporation over the worker. We teach our kids to be good employees, not to become good corporations.
Social business beyond just the marketing department
Submitted by David Meerman Scott March 11th, 2010 - 12:00. 1 Comment »
I’ve been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You’ve probably thought about this too or are even implementing it at your company.
It seems there are three phases of development…
Blockbuster Writes Their Own Obituary
Submitted by Dan March 10th, 2010 - 01:00. No Comments »
I’ll keep this post short because that’s about how long Blockbuster seems to want it.
Measuring Social Moments?
Submitted by Jay Deragon March 9th, 2010 - 12:00. 1 Comment »
If things are in a dynamic state then measuring a moment becomes irrelevant to what is happening the next moment.
Related posts:
- Why Social “Conductors” Will Win The social conductor doesn’t worry about results or measuring social…
- Chasing Social Media Results? Notice that buyers typically do not market anything rather they…
- Worried About Being Copied? In a world that moves very fast and is fueled…
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They Are Saying Something New About Social Media, Finally
Submitted by Dan March 9th, 2010 - 01:00. No Comments »
Now, all of a sudden, a new idea is emerging…it’s barely an audible chirp, but it will become a tectonic rumble before long: Social Media is beginning to take on the characteristics of a Financial Instrument.
This Social Moment is Gone!
Submitted by Jay Deragon March 7th, 2010 - 12:00. 1 Comment »
Said things have nothing to do with use of social media by suppliers rather it has everything to do with a suppliers ability to fulfill the buyers intent. Which by the way changes moment by moment.
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Microsoft releases free ebook for the K-12 teacher buyer persona
Submitted by David Meerman Scott March 4th, 2010 - 12:25. No Comments »
Tell a Story, Become a Lifelong Learner shows how the ancient tradition of storytelling meets the digital age. When students create a movie or interactive slideshow to tell their story, learning becomes personal.
Integration Nation
Submitted by Dan March 3rd, 2010 - 13:47. No Comments »
Then, out of the blue, the economy starts to disappear into thin air and nobody knows where all the “Market Value” has gone. Trying to “control the message” is like trying to control the temperature of the room by turning the thermostat with all the windows open. The Dollar is disappearing – but where is it disappearing to?
