The ROI from social media is called listening and learning to predict based on the conversations of the market
Posts Tagged ‘social interest’
Serve the Market, Not The Stock Market
Submitted by Dan Robles August 27th, 2010 - 01:00. No Comments »
The origin of the modern organization is as a collection of people working towards a common goal, creating value and serving the needs of a community. But somewhere along the way, many organizations have lost their true compass. Instead of creating value by serving the market, they pursued profit at the expense of all other outcomes.
“Social” Communities Are Mimicking Old Media Models
Submitted by Jay Deragon August 23rd, 2010 - 01:00. No Comments »
The old media models of propaganda, power and politics are changing slow but sure. The changes aren’t likely to be found in new media communities which are following old media models.
“Social” Solutions Are The Problem
Submitted by Jay Deragon August 18th, 2010 - 04:44. No Comments »
Enamored at first by the utility the crowds adopt the technology then soon they find themselves stuck in the “usage trap” which steals time and productivity.
Social Currency Lives in Time
Submitted by Dan Robles August 17th, 2010 - 00:30. 1 Comment »
Talk about how your product lives in time and you’ll earn all the social currency that it’s worth – not the other way around.
Hippies 2.0; Business
Submitted by Jay Deragon August 15th, 2010 - 01:00. No Comments »
If your processes, conversation and thinking are consumed with past references and old knowledge you’ll miss the future coming straight at you.
Social Strategy Comes After Philosophy!
Submitted by Jay Deragon August 14th, 2010 - 01:00. 1 Comment »
Many executives don’t take the time to think or learn what to think. Instead they simply react to market changes and apply old thinking to solutions they think will help them take advantage of the changes.
Following The Social Babble?
Submitted by Jay Deragon August 12th, 2010 - 12:00. No Comments »
Does following social babble really get you results? Does a former drill Sargent make a good therapist? Social babble is a lot like psycho-babble.
The “Canvas” Can Do Miracles
Submitted by Jay Deragon August 11th, 2010 - 01:45. 1 Comment »
A sturdy conversation sails with the winds of change because it captures the momentum of insight, the force of change and creates “waves” behind them.
You’ve Got the Wrong Measures!
Submitted by Jay Deragon August 7th, 2010 - 10:00. No Comments »
Results are but for the moment. Knowing what influences results is a philosophy of learning and improving forever.
