Making human knowledge and intentions tangible in a market place opens up the possibility of a whole new class of business plans. We call this Social Power by the Hour.
Posts Tagged ‘social advertising’
B2B Marketing: Trust + Community = ROI
Submitted by Paul Dunay February 13th, 2010 - 12:00. No Comments »
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either; its a fact that people enjoy buying from [...]
Take Off the Social Media Blindfold
Submitted by Jay Baer February 4th, 2010 - 12:00. No Comments »
We realize it’s a hassle to monitor your brand across all of these places. It takes time. Time you probably don’t have. But you know how municipal police forces crush graffiti problems? They paint over it immediately, wherever it occurs. It’s a lesson that applies equally in social media.
Slides: Four Social Media Trends for 2010
Submitted by jeremiah_owyang February 2nd, 2010 - 12:00. No Comments »
Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization.
HARO Gets Serious About Crowd Sourced Journalism
Submitted by Jay Baer January 21st, 2010 - 12:00. No Comments »
Help A Reporter Out (HARO), the uber-simple brainchild of hyper-active, skydiving, PR wild child Peter Shankman has gone big-time.
Are We in the Drivers Seat?
Submitted by Jay Deragon January 19th, 2010 - 12:00. No Comments »
The time will come when the market will have to ride with us. That will be fun, disruptive and revolutionary. We will arrive when we are enabled to publish our intent to drive a purchase and the market will have to decide whether they want to ride with us.
Video: Money vs. Productivity
Submitted by Dan January 19th, 2010 - 01:00. 1 Comment »
This video provide an easy way to find the truth among the high-fiber ignorance and ambiguity that has become our media morass. Oh Yeah, they want you to be confused because they don’t want you to act differently.
How Linkedin Blew it
Submitted by Galtmidas January 6th, 2010 - 01:00. 8 Comments »
So, it’s like we’re all in this big room, with nametags and resumes in hand…sipping punch. We keep updating the resumes in our hands and making bigger name tags. Some of us get poster boards and make big signs to tell people what we do. We can all text each other, as long as we know each other. But we’re not allowed to talk to the person next to us.
Facebook Top Trends of 2009
Submitted by Brian Solis January 3rd, 2010 - 12:00. No Comments »
Contrary to popular belief, Twitter wasn’t the only story of 200To close 2009, Facebook assembled its top trends to give us insight into the posting and conversational trends connecting social graphs.
Per Facebook’s year end post announcing the top status updates, we’re introduced to Memology, the study of how ideas, events, and information transform into memes and trends inside Facebook:
Is a Social Contract Legally Binding?
Submitted by Dan December 31st, 2009 - 02:15. No Comments »
Trillions upon trillions of dollars worth of value that is being transferred to social media from a legacy economy stifled by insurmountable debt. These numbers are indeed spectacular because they account for the value “lost”, but most importantly, there are clues on how to “find” it again.
