Chris Anderson at Wired Magazine led another lively discussion about the future of the web. On TV, Meg Whitman says she created 15,000 jobs at eBay, enabled lots of entrepreneurs, and now wants to become the Governor of California. Thousands of blogs w…
Posts Tagged ‘social advertising’
Give back to your community: A marketing lesson from the Grateful Dead
Submitted by David Meerman Scott July 31st, 2010 - 14:00. No Comments »
The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from …
It Takes Currency to Make Currency
Submitted by Dan Robles June 18th, 2010 - 01:00. No Comments »
Immediately the engine of entrepreneurialism will ignite as people figure out new ways to play the game. With a trillion dollar advertising industry, a trillion dollar Professional Placement industry, and a trillion dollar recreation/leisure/entertainment/family industry on the ropes, you can guarantee that innovation will be absolutely intense. Welcome to the Innovation Economy.
The Current Of Currency
Submitted by Dan Robles June 12th, 2010 - 01:00. 1 Comment »
Most importantly, especially for those who want to hold a great deal of money, Power, or control: in order to hold value, we need to give it away. In order to hold power, one must empower others. In order to control, one must give up control
Browser Wars – Wrong Data
Submitted by Editor May 12th, 2010 - 01:00. 1 Comment »
The following analysis demonstrates the need for internet vetting, a market is only as efficient as the vetting mechanism. In the old days this was called truth in advertising. The Internet takes this to a whole new level.
Is Radio Behind Social Media?
Submitted by Jay Deragon April 27th, 2010 - 13:00. 1 Comment »
My interest was to see whether Radio was adopting use of social media and if so what unique things were they doing to better engage listeners and fans. Here is what I learned.The new audience is likely to create “new radio” that is, as Doc says ” better than ever”.
Facebook Becomes the Internet’s Social Glue
Submitted by Going Social Now: Perspectives from the forefront of Digital April 22nd, 2010 - 01:00. No Comments »
oday was extremely important for the Internet. Facebook announced that its “Like” button is going to appear on publisher sites all over the Internet. These buttons will populate a user’s profile in Facebook linking back to the originating site while also providing Facebook with even more immensely valuable, realtime data about its consumers. Here’s an Ad Age story covering the announcement (which includes my perspective) and below is my deeper analysis of the announcement and what it means for marketers, publishers and agencies
Q&A: Social Media Continues to Rewrite the New Rules of Advertising and Marketing
Submitted by Brian Solis April 17th, 2010 - 13:00. No Comments »
To celebrate the release of Engage!, I was recently asked to share my thoughts on how social media impacts the advertising landscape for the current issue of Winning the Web, a popular magazine related to Web marketing. While the discussion opens with a review of the state and future of online advertising, the discussion also [...]
Twitter Me Elmo
Submitted by Dan Robles April 14th, 2010 - 01:00. No Comments »
Dorothy the goldfish is imagining Elmo reading his Twitter stream… and what would it say? Who would he follow? And who would follow Elmo?
The “Act” of Knowing it All
Submitted by Jay Deragon April 13th, 2010 - 01:00. No Comments »
The problem rest with those thinking they have the power and control over knowledge. They don’t, the people do and the power and control has shifted “freely”.
