Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Trust is not a new thing in the world of sales either; its a fact that people enjoy buying from [...]
Posts Tagged ‘trust’
B2B Marketing: Trust + Community = ROI
Submitted by Paul Dunay February 13th, 2010 - 12:00. No Comments »
The Mystery of Monetization
Submitted by Dan January 15th, 2010 - 01:00. 1 Comment »
Show me how everyone is related and I’ll show you a new economic paradigm. Here is how they are not related:
Authenticity is in the Eyes of the Beholder
Submitted by Dan January 2nd, 2010 - 04:00. No Comments »
Obviously this is easier said than done if it needs to be a “resolution”. As I venture into video blogging, a rush of emotions overtakes me when I watch and hear myself on the computer screen.
BX: They Trust Me, I Trust Them
Submitted by Dan November 16th, 2009 - 14:17. No Comments »
One of my favorite aggregation sites is Business Week Exchange. To me BX represents a knowledge inventory. Everyone who posts to this site is a media maven, social influencer, and trust agent. Each one represents a galaxy of relationships, experiences, and followers.
Why Do Customers Leave?
Submitted by Jay Deragon October 5th, 2009 - 10:00. No Comments »
Attracting new customers and keeping existing ones is a challenge for any organization. Customers represent commerce however commerce is driven by value, relationships and experience. Many organization focus on the wrong issues which are not relevant to getting and keeping customers.
Can You Market Trust?
Submitted by Jay Deragon September 27th, 2009 - 08:00. No Comments »
When someone tries to sell you trust usually that means “keeps your eyes wide open”. Trust isn’t for sale rather it has been and always will be something earned. Once earned it creates a natural draw because others will reference the person or the experience based on the value they received from the trust they placed in them. We call it convertising.
You Really Can’t Buy Friends
Submitted by Dan September 8th, 2009 - 10:00. No Comments »
At school, kids who tried to buy friends always found it ended badly. There is little reason to believe things are any different for grown ups running a business. The whole idea of this sort of business baffles me as I can’t see where the benefit lies in buying a Twitter or Facebook following. The only scenario I can think of is where somebody is trying to boost the value of a business to a gullible buyer on the basis of how many Twitter followers the enterprise has.
