Posts Tagged ‘Twitter’

Great Idea, CNN – Fire Your Knowledge Assets

OK, I get that Hezbolla is on the wrong side of the tracks but let me get this straight; a traditional media professional is fired for using social media in a manner deemed nontraditional? CNN’s credibility was compromised since their action only serves to demonstrate where the real power is Twitter…

On Twitter, The Early Bird Gets the Worm

Social Shopping is not new, but it is indeed gaining significant momentum. In fact, it represents the latest leaf in the new Conversation Prism infographic set to launch next week. Twitter too, is gaining velocity in a direction many skeptics didn’t think possible, the ability to monetize the stream. Twitter is set to introduce a new ad-powered program, @earlybird – a service that appears to emulate the daily deals powering services such as Groupon with the direct to consumer link proved by @DellOutlet.

Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands

While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adaquently covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a handful of brands and their representatives to learn what’s eating at them. This is one of those posts to forward to your web team, agency partners, and to Facebook themselves.

Engage: A Video Introduction

Engage is my new book that helps businesses and brands build, cultivate, and measure success in the new web and it is now available online and hopefully in a book store near you.
Please consider reading the book and if you find it helpful, please also help me share it with those who are looking to [...]

Social Media and the Contact Center for Dummies (Wiley)

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

Like Button Reveals More Than Friends Realize

I’m not sure why but I saw this and it made me nervous. I felt I was peaking into a neighbor’s window when I landed upon the Likebutton.me website. When I wear my marketer’s hat (as I did for this Adweek interview) everything seems just fine. But maybe it isn’t or maybe it just takes getting used to. Does this worry you? This website is a mashup of “like” button activity among your friends…

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Conversational Cannibalism

I don’t often run a full repost of Seth Godin’s work out of respect for his insight, but this one is just too good to leave alone. All of this tells us that Social Media is up against the ropes on the monetization plan. As a result it has started to consume itself.

Twitter Me Elmo

Dorothy the goldfish is imagining Elmo reading his Twitter stream… and what would it say? Who would he follow? And who would follow Elmo?

Most Popular Social Media Links in March

One of the benefits of being on the advisory board of SmartBrief on Social Media is that I get to see which are the top ten stories each month by number of clicks. Here are the ones for March.

So, Where Does Your CEO Live?

Facebook must provides consumers with the same information about corporations as they provide to corporations about consumers. Corporations need to be willing to expose themselves to transparency. People will undoubtedly publish the names and addresses of the CEO of the corporations in their communities. Their names, preferred music, groups joined, and Farmville wiggly worms, etc.