Twitter growth is slowing down. Only 30% of the members actually do it. What can actually get accomplished in 140 characters? Obviously there is a hardcore group of tweeters feeding twitter. And another hardcore group trolling Twitter. Are they the Paul Reveres of our society or the Chicken Littles?
Posts Tagged ‘Twitter’
Balance Sheet For Knowledge Assets
Submitted by Dan March 2nd, 2010 - 01:00. No Comments »
However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled promise in a social network is a liability and not an asset.
What About the Million Follower Question?
Submitted by Janet March 1st, 2010 - 14:17. No Comments »
which is more useful to a brand- “a million followers without any idea of what you’re going to do with them” or a “kick ass strategy with zero”?
Time Spent on Social Networks up 82% Around the World
Submitted by Brian Solis February 25th, 2010 - 01:00. No Comments »
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in [...]
The Information Divide: The Socialization of News
Submitted by Brian Solis February 16th, 2010 - 12:00. No Comments »
In the era of the real-time Web, information travels at a greater velocity than the infrastructure of mainstream media can support as it exists today. As events materialize, the access to social publishing and syndication platforms propels information across attentive and connected nodes that link social graphs all over the world. Current events are now [...]
Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Submitted by jeremiah_owyang February 13th, 2010 - 01:00. 2 Comments »
Google has entered the social networking play, this time, for real. There’s a lot of market confusion on how they could stack up, so here’s my take. Let’s cut the noise and get to the heart of it with a comparison matrix and analysis based upon my insights talking to these companies in formal settings, observations, as a user, my former research and dealing with the brands trying to reach them.
Social Media as a Vetting Mechanism
Submitted by Dan February 8th, 2010 - 01:00. No Comments »
Where the vetting mechanism fails, the system fails. This has happened in countless instances from the current financial crisis to nearly every product, market, environmental calamity, or political failure in recorded history – the referees who were supposed to keep their eye on the ball, did not. Likewise, where a vetting mechanism is effective, the system is efficient.
Matrix: Companies Should Factor ‘Social Influence’ into Total Customer Value
Submitted by jeremiah_owyang February 7th, 2010 - 12:00. No Comments »
Case Study: An Influential Mom Blogger Caused Mainstream Crises
Popular blogger, Heather Armstrong (@dooce) was dissatisfied with her non-working Maytag appliance. Following protocol, she called their support number, yet her issue was not solved. Stonewalled, she argued/warned the support staff that she was on Twitter, yet didn’t receive special assistance. Escalating further, she then flexed [...]
Attacking the Social Media Lynch Mob
Submitted by Jay Baer January 29th, 2010 - 01:00. No Comments »
Can we put down the pitchforks?
For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class.
In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly announced that [...]
Video: The Last Mile of Social Media
Submitted by Dan January 21st, 2010 - 01:00. No Comments »
The following video describes how the components of the next economic paradigm must act locally, but share globally. For anyone wondering what to do next or where the next great opportunity lies, think about building out the Last mile of Social Media.
