I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition!
Posts Tagged ‘Twitter’
Generating a Buyer Persona with Facebook Advertising
Submitted by Paul Dunay April 1st, 2010 - 13:00. No Comments »
Where Engagement is Not Optional
Submitted by Dan Robles March 29th, 2010 - 01:00. No Comments »
Today we see Social Media duplicating many of the functions of earlier society by storing community wisdom, applying social vetting, and deploying social currencies.
The Foursquare Economy
Submitted by Dan Robles March 18th, 2010 - 13:41. 4 Comments »
The Next Economic Paradigm is arriving and the first entries include Foursquare. Few people understand the significance of this new class of social media applications. Foursquare contains many (but not yet all) of the components of the Innovation Economy that we have been discussing for several years at Ingenesist.com, Conversationalcurreny.com, and Relationship-economics.com.
Sex, Science, and Innovation Twitter
Submitted by Dan Robles March 12th, 2010 - 13:55. No Comments »
Twitter growth is slowing down. Only 30% of the members actually do it. What can actually get accomplished in 140 characters? Obviously there is a hardcore group of tweeters feeding twitter. And another hardcore group trolling Twitter. Are they the Paul Reveres of our society or the Chicken Littles?
Balance Sheet For Knowledge Assets
Submitted by Dan Robles March 2nd, 2010 - 01:00. No Comments »
However, in the world of social media, a huge backlog causes a serious problem – it represents commitments made that have not yet been delivered. An unfulfilled promise in a social network is a liability and not an asset.
What About the Million Follower Question?
Submitted by Janet March 1st, 2010 - 14:17. No Comments »
which is more useful to a brand- “a million followers without any idea of what you’re going to do with them” or a “kick ass strategy with zero”?
Time Spent on Social Networks up 82% Around the World
Submitted by Brian Solis February 25th, 2010 - 01:00. No Comments »
Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in [...]
The Information Divide: The Socialization of News
Submitted by Brian Solis February 16th, 2010 - 12:00. No Comments »
In the era of the real-time Web, information travels at a greater velocity than the infrastructure of mainstream media can support as it exists today. As events materialize, the access to social publishing and syndication platforms propels information across attentive and connected nodes that link social graphs all over the world. Current events are now [...]
Matrix: Google Buzz vs Facebook vs MySpace vs Twitter (Feb 2010)
Submitted by jeremiah_owyang February 13th, 2010 - 01:00. 2 Comments »
Google has entered the social networking play, this time, for real. There’s a lot of market confusion on how they could stack up, so here’s my take. Let’s cut the noise and get to the heart of it with a comparison matrix and analysis based upon my insights talking to these companies in formal settings, observations, as a user, my former research and dealing with the brands trying to reach them.
Social Media as a Vetting Mechanism
Submitted by Dan Robles February 8th, 2010 - 01:00. No Comments »
Where the vetting mechanism fails, the system fails. This has happened in countless instances from the current financial crisis to nearly every product, market, environmental calamity, or political failure in recorded history – the referees who were supposed to keep their eye on the ball, did not. Likewise, where a vetting mechanism is effective, the system is efficient.
