What exactly is Conversational Currency ™?

This community shares  tactical applications with community members on a one-to-one basis. We do not share the ‘secret sauce’ on a static website since there exists a myriad of customized solutions which can be developed using the fundamentals and vehicles being invented.

Since we based all communications using the power of social media, we ask viewers to start with a very general engagement opportunity:

Here we invite the world of bloggers who want to discuss, and propagate their knowledge about, and need for “Conversational Currency ™ “. A special invitation goes out to brands who can advertise their “conversations” on our site, and ultimately learn about our ‘solution’ one-on-one.

Selected blogs (and particularly brand implementation plans) will be inserted into Business Week…drawing national attention and exposure to your demonstrated ability to turn ‘Conversation into Currency’…and perhaps be the 1^st!!

This site content will also be propagated out on Twitter to create an even more massive following. We will contribute 2 – 3 articles a week to the communities showcasing expert solution providers…like you!

This ‘community’ of marketers will become the single source worldwide for the last leg of social media…converting Conversations into $$ Currency.

Is Conversational Currency ™ the last mile of social media?

As Josh Gordon recently stated in his blog:

Companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction.

His study is the first to measure a coming shift in how companies will use social media. First, with more people spending time on online social media sites, companies are realizing a lot of their customers can be found there. Second, the shift to online communications has made it easier for potential customers to dodge traditional lead generation and sales strategies. Social media can help break the ice. Finally, a recession is causing every company to rethink its customer engagement strategy.

Who is converting conversations into currency?

Every business-related entity who deploys social media strategies & tactics gains some return from engaging audiences.  But those who partner with us will realize real, measurable economic returns via consulting, services, and promotional end-product delivery.

What is the value of twitter to Conversational Currency ™ ?

Like all forms of social media, twitter allows ‘the buzz’ to happen…just more expeditiously. The backbone of Conversational Currency ™   is whatever social  medium a person likes using. Where one takes it from there is the value this community provides.

Which brands understand Conversational Currency ™ ?

Once discovered, all marketers appreciate the value of Conversational Currency ™  and are seeking the means to pair up with huge audiences, co-branded partners, and more.

Such success stories will be shared on social media, from where they evolved, on social media working with this community.

What Is Your Conversational Currency ™ ?

Social Media with all the related tools are creating a new currency whose worth increases over time. It is started by the propagation of your conversation and its relevance to your audience. Consumers share their enthusiasm for a topic via conversation with their peers. Because conversations are peer-mediated, they have more authority.

Today, relevant conversations are increasingly created by a draw consumers have to a particular affinity, be it a brand, an entity, famous persons, or an experience/topic of interest. What we are drawn to, engage in, and consume form an important basis for developing “Conversational Currency ™ .  The Conversational Currency ™  solutions leverage such affiliations and affinities as a starting point, but the propagation of the conversations are the key drivers to achieving bottom-line conversational $$ currency for your brand.

Conversations can become even more interesting when consumers discover something economically meaningful in these exchanges. While conversations house great economic value and connectivity, until now, none have forged an innovative idea to deliver and share measurable Conversational Currency ™  to the group and themselves.

Inventing Your Own Conversational Currency ™ ?

Conversations propagate based on the rate of interest. Bankers don’t care about money; they care about the rate of exchange of money. People don’t care about your tweets, they care about the rate in which your tweets change and build followers. Rate of interest in your conversation is likewise reflected by the rate of change. The more your conversation “changes” from one follower to one million followers, the higher the interest rate becomes.

The last mile of Conversational Currency ™  is the conversion of interest rates to an economic return for everyone involved. From a business standpoint, the return is derived by the application of shared information and our innovation which is applied to buying transactions.

Bottom-line: Economic Returns are represented by both Conversational Currency ™  and the resulting $$ currency realized by all parties involved in relevant transactions that follow.

What are the Marketing Advantages of Conversational Currency ™

• Target Marketing
  • Find where Gen X,Y, & Millenial’s consumers live (now)
  • Build in the space where nearly everyone will eventually live
  • Consumers define, populate, & aggregate themselves

• Consumer Relevance
  • Having Customers opt-in (coming to you vs reaching out)

• ‘Buzz’ creation
  • Discussion & related ads always tie to your Brand
  • Pier-to-pier endorsements are most powerful

• Affinity Partnership
  • Regardless of who/what creates loyal following, your Brand is there

• Direct & Powerful ‘Loyalty Marketing’
  • Brand ability to interact directly with consumers
  • Loyalty-based incentives can be launched & adjusted rapidly

• Consumer-friendliness
  • Point n Click vs cutting coupons

• New venues of pure brand exposure
  • Like billboards for masses?…your content, ideas and conversations are billboard for individuals

• Warm Association with Charities
  • Charities benefit from the value created for everyone

• Cost Efficiency vs Paper-dependent incentives
  • Electronic incentives delivered at fraction of paper coupon or rebate expense
  • Cost ‘per coupon redeemed’ is well above $1 per coupon before face value of incentive
  • Subsidizing existing purchase behavior is common

• Reliability & Fraud-free
  • Paper-dependent incentives are wrought with accounting discrepancies/reconciliations and expensive fraud
  • Electronic incentives implemented by financial instruments/networks

• ROI Transparency
  • Without room for unchecked error, incentive usage accurately recorded and tied to consumer registration

• Consumer Research
  • Almost immediate vs waiting months for paper redemptions
  • Ability to truly know your customers (what they say & do with your brand)

• Green-wise
  • Incentives involve no paper (trees like)
  • No fuel expended to transport coupons between clearinghouses

  What is the Next Step for Interested Group or Organization Leaders:

  Allow us to initially present “information and knowledge” on these critical topics. If interested, leaders may then help coordinate & promote our workshop called:  “Social Currency: The Road to Recovery” to their sponsors and members.

  The marketplace is ripe for new knowledge and business development opportunities. We can become your “resource” that brings your message to virtually any targeted audience, and particularly if your audience has already been created through your group or organization.

  Turning Conversation into Currency

  The community not only drives the ‘buzz’, we actually leverage conversation and turn it into $$currency!!

  The path to achieving this goal involves the infusion of three(3) marketing drivers

  • Affinity Marketing (targeted marketing leveraging existing affinity)
  • Social Media (hot…but lacks opportunitiy to turn conversation into $$)
  • Visa, MasterCard-based Incentives / Rewards

  For Customers & Fans, conversational currency delivers

  • Excitement
  • Cash Credits
  • Novelty
  • Relevance

  For brands, this community delivers both the ‘Buzz’ and the ‘Vehicle to Drive Sales’

  • Emergence of New Customer Base
  • Opportunity for substantial trial and sales growth
  • Highly Targeted Marketing
  • New Innovations linked with proven sales growth drivers
  • Viral marketing via the internet

Stay tuned and stay involved sharing ideas and getting ready for the new economic paradigm coming to you soon.